---
title: "General Administration of Sport: From November 1, 2025, to January 31, 2026, the total number of visitors to ski resorts nationwide reached 118 million"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/275090807.md"
description: "Ai Yu, the head of the Sports Economic Department of the General Administration of Sport, stated at the regular press conference of the State Council that from November 1, 2025, to January 31, 2026, the total number of visitors to ski resorts nationwide reached 118 million, including 1.255 million inbound visitors, an increase of 89.2% year-on-year; the total consumption around ski resorts amounted to 69.15 billion yuan, with 890 million transactions, a year-on-year increase of 6%. Various regions are actively building high-quality outdoor sports destinations themed around ice and snow to enhance consumer service and experience"
datetime: "2026-02-06T07:47:18.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/275090807.md)
  - [en](https://longbridge.com/en/news/275090807.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/275090807.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/275090807.md) | [繁體中文](https://longbridge.com/zh-HK/news/275090807.md)


# General Administration of Sport: From November 1, 2025, to January 31, 2026, the total number of visitors to ski resorts nationwide reached 118 million

Ai Yu, the head of the Sports Economic Department of the General Administration of Sport, stated at a regular press briefing by the State Council that monitoring data shows that from November 1, 2025, to January 31, 2026, the total number of visitors to ski resorts nationwide will reach 118 million, including 1.255 million inbound visitors, a year-on-year increase of 89.2%; the total consumption around ski resorts will amount to 69.15 billion yuan, with the number of transactions reaching 890 million, a year-on-year increase of 6%. Currently, places such as Yanqing in Beijing, Chongli in Hebei, Jilin City in Jilin Province, Yabuli in Harbin, Heilongjiang, and Altay in Xinjiang are actively promoting the construction of high-quality outdoor sports destinations themed around ice and snow, providing better and higher-quality services to consumers by enhancing hardware facilities and improving the consumption experience. (China.com)

### Related Stocks

- [iShares MSCI China ETF (MCHI.US)](https://longbridge.com/en/quote/MCHI.US.md)

## Related News & Research

- [China Financial Services Unit Extends 25 Million Yuan Loan](https://longbridge.com/en/news/278390922.md)
- [China five-year plan: will increase financial investment, establish public welfare funds for basic research](https://longbridge.com/en/news/277878993.md)
- [High oil prices are already hurting the economy](https://longbridge.com/en/news/278569748.md)
- [TempraMed Bolsters VIVI Cap Reimbursement Case With New Clinical and Economic Evidence](https://longbridge.com/en/news/278714329.md)
- [Great Canadian Entertainment and Semiahmoo First Nation Announce Purchase and Sale Agreement for Elements Casino Surrey](https://longbridge.com/en/news/278458274.md)