---
title: "Goldman Sachs initiates coverage on MEITU with a \"Buy\" rating and a target price of 16 yuan"
description: "Goldman Sachs initiates coverage on MEITU with a \"Buy\" rating and a target price of 16 yuan. The report points out that generative artificial intelligence is driving MEITU's transformation from a \"bea"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/275261408.md"
published_at: "2026-02-09T03:45:30.000Z"
---

# Goldman Sachs initiates coverage on MEITU with a "Buy" rating and a target price of 16 yuan

> Goldman Sachs initiates coverage on MEITU with a "Buy" rating and a target price of 16 yuan. The report points out that generative artificial intelligence is driving MEITU's transformation from a "beautification tool" to an "AI photo and video generation and editing application," expanding its market to enterprise applications. It is expected that the compound annual growth rate of revenue from 2025 to 2030 will be 29%, with the proportion of enterprise revenue rising to 44% by 2030. Meanwhile, the operating profit margin is expected to increase from 21% in the first half of 2025 to 34% in 2028

Goldman Sachs' research report points out that generative artificial intelligence has driven MEITU (01357.HK) to upgrade from a "beautification tool" to an "AI photo and video generation and editing application," expanding its market from consumer entertainment to enterprises (such as e-commerce and advertising) as productivity tools, thereby boosting monthly active users, payment ratios, and average revenue per user (ARPU) growth.

Goldman Sachs has initiated coverage on MEITU with a "Buy" rating and a target price of HKD 16, which corresponds to a forecasted price-to-earnings ratio of 33.1 times for 2027, compared to an expected average annual net profit growth of about 44% from 2027 to 2028; the operating profit margin is expected to rise from 21% in the first half of 2025 to a forecasted 34% in 2028.

Goldman Sachs also predicts that MEITU's revenue compound annual growth rate from 2025 to 2030 will be 29%, with the share of enterprise/productivity revenue expected to rise to 44% by 2030 (compared to an expected 12% in 2025); the global AI video and image creative market size is projected to grow at a compound annual growth rate of 44% from 2025 to 2030, reaching USD 39 billion, with MEITU's global AI video/image market share expected to rise to 2% and 17% by 2030 (compared to an expected 1% and 13% in 2025)

### Related Stocks

- [01357.HK - MEITU](https://longbridge.com/en/quote/01357.HK.md)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.