---
title: "SITOY GROUP announced a positive profit forecast, expecting that the interim profit attributable to the company's owners will not be less than HKD 12 million, turning a profit compared to the same period last year"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/275300218.md"
description: "SITOY GROUP expects that in the six months ending December 31, 2025, the profit attributable to the company's owners will be no less than HKD 12 million, achieving a turnaround from a loss of HKD 67.083 million in the same period of 2024. The reasons for the turnaround include the absence of a significant one-time loss incurred last year due to the termination of the Cole Haan business, as well as the stabilization of the Hong Kong commercial property market. The manufacturing business segment's revenue has slightly increased, but the pre-tax profit is expected to decline. The retail business segment's revenue has decreased, but it is expected to achieve a pre-tax profit"
datetime: "2026-02-09T10:14:02.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/275300218.md)
  - [en](https://longbridge.com/en/news/275300218.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/275300218.md)
---

# SITOY GROUP announced a positive profit forecast, expecting that the interim profit attributable to the company's owners will not be less than HKD 12 million, turning a profit compared to the same period last year

According to the announcement from SITOY GROUP (01023), the group expects to achieve a profit attributable to the owners of the company of no less than HKD 12 million for the six months ending December 31, 2025, compared to a loss of approximately HKD 67.083 million for the same period in 2024. The turnaround from loss to profit is mainly due to the absence of a significant one-time loss incurred last year from the termination of the Cole Haan business; and the stabilization of the Hong Kong commercial property market, thus it is expected that there will be no significant fair value changes for investment properties.

For the six months ending December 31, 2025, the revenue of the manufacturing business segment is expected to slightly increase compared to the segment revenue of approximately HKD 491 million for the same period in 2024. However, compared to the segment's profit before tax of approximately HKD 33.537 million for the same period in 2024, the profit before tax for the manufacturing business segment for the six months ending December 31, 2025, is expected to decline. This is mainly due to the appreciation of the RMB against the USD, which has weakened the gross profit margin of the manufacturing business segment.

For the six months ending December 31, 2025, the revenue of the retail business segment is expected to decrease compared to the segment revenue of approximately HKD 316 million for the same period in 2024, due to the termination of the Cole Haan business. However, compared to the segment loss before tax of approximately HKD 84.97 million for the same period in 2024, it is expected that a profit before tax will be achieved for the six months ending December 31, 2025. This turnaround from loss to profit is mainly due to the group having terminated the Cole Haan business in the same period last year, which resulted in a significant one-time loss of approximately HKD 83.568 million, and this loss has not recurred in the current period.

For the six months ending December 31, 2025, the revenue of the property investment segment is expected to remain stable compared to the segment revenue of approximately HKD 6.609 million for the same period in 2024. Compared to the segment loss before tax of approximately HKD 761,000 for the same period in 2024, it is expected that a profit before tax will be achieved for the six months ending December 31, 2025, due to the expectation that there will be no significant fair value changes during this period

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