---
title: "[Corporate Earnings Surprise] SITOY GROUP expects to turn a loss into a profit of no less than 12 million yuan in the interim"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/275300317.md"
description: "SITOY GROUP expects to achieve a profit of no less than HKD 12 million within the six months ending December 31, 2025, a significant improvement compared to a loss of HKD 67.083 million in the same period of 2024. This change is mainly due to the absence of a one-time significant loss incurred last year from the termination of the Cole Haan business, as well as the stability of the commercial property market in Hong Kong, with no significant fair value changes expected"
datetime: "2026-02-09T10:09:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/275300317.md)
  - [en](https://longbridge.com/en/news/275300317.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/275300317.md)
---

# [Corporate Earnings Surprise] SITOY GROUP expects to turn a loss into a profit of no less than 12 million yuan in the interim

According to a report from the Economic Information Agency on the 9th, SITOY GROUP (01023) announced that the group expects to record a profit attributable to shareholders of no less than HKD 12 million for the six months ending December 31, 2025, compared to a loss attributable to shareholders of approximately HKD 67.083 million for the same period in 2024.

The turnaround from loss to profit during the period is mainly due to the absence of a significant one-time loss incurred in the same period last year from the termination of the Cole Haan business; and the commercial property market in Hong Kong is stabilizing, thus it is expected that there will not be significant fair value changes recorded for investment properties. (bn)

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