--- title: "Budweiser Wins USA TODAY’s 38th Annual Ad Meter Competition | GCI Stock News" description: "Budweiser's \"American Icons\" commercial won the 38th USA TODAY Ad Meter competition, scoring 4.00. The ad features Clydesdales and a bald eagle, set to Lynyrd Skynyrd's \"Free Bird,\" celebrating Americ" type: "news" locale: "en" url: "https://longbridge.com/en/news/275332815.md" published_at: "2026-02-09T06:30:00.000Z" --- # Budweiser Wins USA TODAY’s 38th Annual Ad Meter Competition | GCI Stock News > Budweiser's "American Icons" commercial won the 38th USA TODAY Ad Meter competition, scoring 4.00. The ad features Clydesdales and a bald eagle, set to Lynyrd Skynyrd's "Free Bird," celebrating American spirit. Other top ads included Lay's and Pepsi. USA TODAY Ad Meter measures public sentiment on Super Bowl commercials, with around 190,000 panelists rating the ads. USA TODAY also plans to launch the Movie Meter for audience engagement in film selections. *“American Icons” emerges as the 2026 reigning commercial* New York, NY--(BUSINESS WIRE)--USA TODAY, part of USA TODAY Co., Inc. (NYSE: TDAY), announced Budweiser, an Anheuser-Busch brand, as the winner of the 38th USA TODAY Ad Meter competition. Budweiser’s “American Icons” Super Bowl commercial delivers one of the game’s most stirring emotional moments, pairing its legendary Clydesdales with a soaring American bald eagle in a visually powerful celebration of American spirit. Set to Lynyrd Skynyrd’s iconic song “Free Bird,” the spot taps into Budweiser’s longstanding tradition of cinematic storytelling. Recognized across the marketing and advertising industry, USA TODAY Ad Meter provides a trusted measure of public sentiment tied to the commercials that define the Super Bowl. Approximately 190,000 registered USA TODAY Ad Meter panelists rated commercials from February 4 to February 9 (ending at 12 midnight EST). Participating panelists were required to rank every eligible Super Bowl ad that aired during the game, from kickoff through the two-minute warning in the fourth quarter. Each commercial was rated on a five-point scale, with one representing the lowest and five the highest. The ad earning the highest average score takes home the title. The top five 2026 USA TODAY Ad Meter commercials are as follows: 1. **Budweiser**: “American Icons” *– Score: 4.00* 2. **Lay's**: “Last Harvest” *– Score: 3.80* 3. **Pepsi**: “The Choice” *– Score: 3.50* 4. **Dunkin'**: “Good Will Dunkin'” *– Score: 3.48* 5. **Michelob ULTRA**: “The ULTRA Instructor" *– Score: 3.47* “Congratulations to Budweiser on another USA TODAY Ad Meter win as the brand celebrates 150 years. USA TODAY Ad Meter sets the standard for measuring audience response to Super Bowl advertising, engaging a passionate national audience of sports and pop culture fans,” said Monica Richardson, Senior Vice President of USA TODAY. “Building on Ad Meter’s industry leading impact, the second annual USA TODAY Movie Meter will launch on March 4, giving film fans a voice in selecting their ‘Film of the Year’ from the Oscar nominations. This expansion reinforces USA TODAY’s commitment to innovation and delivering engaging content that resonates for our audiences.” For more details about the 38th USA TODAY Ad Meter results, previous winners, and more, visit https://admeter.usatoday.com/. **ABOUT USA TODAY** Since its introduction in 1982, USA TODAY has been a cornerstone of the national media landscape under its recognizable and respected brand. It also serves as the foundation for our newsroom network which allows for content sharing capabilities across our local and national markets. Through USA TODAY, we deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Across our digital platforms we reach an audience of approximately 73 million unique visitors each month (based on December 2024 Comscore Media Metrix®). **ABOUT USA TODAY CO., INC.** USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. **SOCIAL MEDIA** X/Twitter: https://x.com/usatodayco Instagram: https://www.instagram.com/usatodayco/ Facebook: https://www.facebook.com/USATODAYCo LinkedIn: https://www.linkedin.com/company/USATODAYCo/ YouTube: https://www.youtube.com/@usatodayco View source version on businesswire.com: https://www.businesswire.com/news/home/20260209557172/en/ **MEDIA CONTACTS** Lark-Marie Antón Chief Communications Officer Lark@usatodayco.com Heather Gidaly Chief of Staff, Corporate Communications Hgidaly@usatodayco.com Source: USA TODAY ### Related Stocks - [BUD.US - Anheuser-Busch InBev NV](https://longbridge.com/en/quote/BUD.US.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | 在最近的业绩公布后，分析师对百威英博（EBR:ABI）的股票持相当乐观的态度 | 安海斯 - 布希英博 SA/NV (EBR:ABI) 的股价在发布年度业绩后上涨了 5.3%，达到 67.68 欧元。该业绩符合预期，收入为 590 亿美元，每股收益为 3.45 美元。分析师们持乐观态度，预测 2026 年的收入为 632 | [Link](https://longbridge.com/en/news/275997691.md) | | 德意志银行股份公司重申对百威英博 SA/NV（NYSE 代码：BUD）的中性评级 | 德意志银行股份公司在最近的一份研究报告中重申了对百威英博（NYSE:BUD）的 “中性” 评级。其他券商，包括瑞银和巴克莱，已发布 “买入” 评级，而韦斯评级则维持 “持有” 评级。该股票开盘价为 80.40 美元，市值为 1570 亿美元 | [Link](https://longbridge.com/en/news/276063330.md) | | 谁在春晚开始前打广告 | 今年春晚广告中，酒类品牌依旧占据重要位置，古井贡酒、五粮液、汾酒等频繁出现，显示出其在市场中的强势地位。广告时段的竞争激烈，尤其是 20 点前的广告位，成为品牌争夺的焦点。与此同时，智能家居等新兴产品也逐渐被纳入广告阵列，反映出消费者对生活 | [Link](https://longbridge.com/en/news/276085360.md) | | 每千次展示 60 美元！OpenAI 用高价拉开 “AI 广告” 大幕 | 为应对 AI 巨额开支，OpenAI 正式测试广告，CPM60 美元起步、最低投入 20 万美元，定位高端渠道，直接挑战谷歌万亿美元市场，WPP 等顶级代理已率先合作。但转型风险并存：需平衡用户信任，承诺不用私聊数据；对手 Anthropi | [Link](https://longbridge.com/en/news/275993077.md) | | 超级碗期间有一个广告，人们没有谈论。这个广告让我感到震惊 | 这篇文章批评了一则名为《中间的女孩》的超级碗广告，该广告在一个另类的中场秀中播出。广告将收养描绘为在养育和堕胎之间的勇敢选择，但作者认为它误解了收养和堕胎的现实。该广告被描述为一种危险的宣传，商品化婴儿，并忽视了生母所面临的创伤。作者强调， | [Link](https://longbridge.com/en/news/275764127.md) | --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.