Ethica Wines partners with Interprocom China to increase Italian wine presence globally, boosting growth.

In a move to boost the presence of Italian wines in China and drive global expansion, Ethica Wines, a top importer and distributor of high-quality Italian wines, has unveiled a strategic collaboration with Interprocom in SHENZHEN, China on Feb. 9, 2026. This partnership brings together local knowledge and expertise to enhance market reach. This collaboration is poised to elevate the distribution network of Italian wines in China by tapping into the potential of the thriving market. The aim is to capitalize on the growing demand for premium Italian wines and pave the way for accelerated global growth.