---
title: "Metro Holdings shifts to brand management for int'l labels in Grand Brands Asia launch"
description: "Metro Holdings Limited has launched Grand Brands Asia Pte Ltd, a brand management company aimed at introducing international retail brands to Singapore. This new entity will operate under Metro Lifest"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/275399498.md"
published_at: "2026-02-10T04:00:26.000Z"
---

# Metro Holdings shifts to brand management for int'l labels in Grand Brands Asia launch

> Metro Holdings Limited has launched Grand Brands Asia Pte Ltd, a brand management company aimed at introducing international retail brands to Singapore. This new entity will operate under Metro Lifestyle Pte Ltd, a subsidiary of Metro Holdings. The initiative follows an agreement with EUT Solutions Pte Ltd and aims to expand Metro's retail operations in Singapore, complementing its existing property investment and retail segments.

**The SGX-listed group is moving into brand management to bring new international concepts to Singapore.**

Metro Holdings Limited, an SGX-listed property and retail group, has launched Grand Brands Asia Pte Ltd, a brand management company focused on international retail brands, according to a company announcement.

The new entity will operate under Metro Lifestyle Pte Ltd, a wholly-owned subsidiary of Metro Holdings.

Grand Brands Asia will manage a portfolio of international retail brands and introduce new brand concepts to Singapore, following an agreement with EUT Solutions Pte Ltd, a wholesaler and retailer of international fashion brands, the statement said.

Metro Holdings, listed on the SGX Main Board since 1973, operates in two segments, namely property investment and development, and retail.

Its property arm owns and manages retail and office properties in Shanghai, Guangzhou, and Chengdu, as well as assets in Singapore, Indonesia, the UK, and Australia.

The retail division operates Metro’s two department stores in Singapore, and Grand Brands Asia will expand the company’s retail operations in the local market.

### Related Stocks

- [M01.SG - Metro](https://longbridge.com/en/quote/M01.SG.md)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.