--- title: "Harley Davidson | 8-K: FY2025 Q4 Revenue: USD 496.16 M" type: "News" locale: "en" url: "https://longbridge.com/en/news/275451689.md" datetime: "2026-02-10T11:52:57.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/275451689.md) - [en](https://longbridge.com/en/news/275451689.md) - [zh-HK](https://longbridge.com/zh-HK/news/275451689.md) --- > Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/275451689.md) | [繁體中文](https://longbridge.com/zh-HK/news/275451689.md) # Harley Davidson | 8-K: FY2025 Q4 Revenue: USD 496.16 M Revenue: As of FY2025 Q4, the actual value is USD 496.16 M. EPS: As of FY2025 Q4, the actual value is USD -2.44, missing the estimate of USD -1.0647. EBIT: As of FY2025 Q4, the actual value is USD -365.29 M. The provided reference details the fourth quarter and full year 2025 results for Harley-Davidson, Inc. . #### Consolidated Financial Results - **Full Year 2025:** - Operating Income was $387 million, a 7% decrease from $417 million in 2024 . - Net Income Attributable to Harley-Davidson, Inc. was $339 million, a 26% decrease from $455 million in 2024 . - **Fourth Quarter 2025:** - Operating Loss was - $361 million, compared to an operating loss of - $193 million in the prior year period . - Net Loss Attributable to Harley-Davidson, Inc. was - $279 million, compared to a net loss of - $117 million in the prior year period . #### Harley-Davidson Motor Company (HDMC) - **Full Year 2025:** - Revenue was $3,578 million, down 13% from $4,122 million in 2024 . - Motorcycles revenue was $2,658 million, down 15% from $3,137 million in 2024 . - Parts & Accessories revenue was $614 million, down 6% from $652 million in 2024 . - Apparel revenue was $216 million, down 9% from $237 million in 2024 . - Licensing revenue was $21 million, down 5% from $23 million in 2024 . - Other revenue was $69 million, down 5% from $73 million in 2024 . - Operating Loss was - $29 million, compared to an operating income of $278 million in 2024 . - Gross Margin was 24.2%, down 3.8 percentage points from 28.0% in 2024 . - Operating Margin was - 0.8%, down 7.5 percentage points from 6.7% in 2024 . - Operating expenses were $895 million, $18 million higher than in 2024 . - Global motorcycle shipments were 124,477 units, down 16% from 2024 . - Global retail motorcycle sales were 132,535 units, down 12% from the prior year . - Global dealer inventory levels of new motorcycles were down 17% compared to the end of Q4 2024 . - **Fourth Quarter 2025:** - Revenue was $379 million, down 10% from $420 million in 2024 . - Motorcycles revenue was $194 million, down 16% from $231 million in 2024 . - Parts & Accessories revenue was $117 million, down 1% from $118 million in 2024 . - Apparel revenue was $47 million, down 13% from $54 million in 2024 . - Licensing revenue was $7 million, up 61% from $4 million in 2024 . - Other revenue was $14 million, up 12% from $13 million in 2024 . - Operating Loss was - $260 million, compared to an operating loss of - $214 million in the prior year period . - Gross Margin was - 8.0%, compared to - 0.8% in 2024 . - Operating expenses were $230 million, $19 million higher than the prior year . - Global motorcycle shipments were 13,515 units, down 4% from 2024 . - Global retail motorcycle sales were 25,287 units, down 1% from the prior year . - North America retail sales increased 5% . #### Harley-Davidson Financial Services (HDFS) - **Full Year 2025:** - Revenue was $869 million, down 16% from $1,039 million in 2024 . - Operating Income was $490 million, up 97% from $248 million in 2024, representing record-high earnings, favorably impacted by the HDFS transaction . - HDFS expense was $379 million . - **Fourth Quarter 2025:** - Revenue was $106 million, down 59% from $257 million in 2024 . - Operating Loss was - $82 million, compared to an operating income of $46 million in 2024 . - HDFS expense was $188 million . - A dividend of $1 billion was facilitated from HDFS to Harley-Davidson, Inc. in Q4 2025 due to the HDFS transaction, which also contributed to the reduction of HDFS debt, improving ROE and reducing capital requirements . #### LiveWire - **Full Year 2025:** - Revenue was $26 million, down 3% from $26 million in 2024 . - Operating Loss was - $75 million, 32% less than - $110 million in 2024 . - Electric Motorcycle Shipments were 653 units, compared to 612 units in 2024 . - **Fourth Quarter 2025:** - Revenue was $11 million, up 9% from $10 million in 2024 . - Operating Loss was - $18 million, 30% less than - $26 million in 2024 . - Electric Motorcycle Shipments were 381 units, up 61% from 236 units in 2024 . #### Cash Flow and Capital Allocation (Full Year 2025) - Cash from operating activities was $569 million . - Capital expenditures were - $154 million . - Cash and cash equivalents were $3.1 billion at year-end . - Dividends paid totaled $86 million . - Share repurchases amounted to $347 million, representing 13.1 million shares, on a discretionary basis . #### 2026 Financial Outlook For the full year 2026, Harley-Davidson, Inc. anticipates HDMC global motorcycle retail and wholesale shipments to be between 130,000 to 135,000 units . HDMC operating income is projected to range from a - $40 million loss to a $10 million profit, while HDFS operating income is expected to be between $45 million and $60 million . LiveWire is anticipated to have an operating loss of - $70 million to - $80 million, and the company plans capital investments of $175 million to $200 million . ### Related Stocks - [Harley-Davidson, Inc. (HOG.US)](https://longbridge.com/en/quote/HOG.US.md) ## Related News & Research - [Harley-Davidson posts bigger Q4 loss, hurt by tariffs, lower sales](https://longbridge.com/en/news/275452945.md) - [Harley CEO Says Reduced Wholesale Shipments During The Quarter - Conf. 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