CGS: The Spring Festival holiday is expected to provide a sufficient time window for the release of box office during the schedule, pay attention to the subsequent box office performance during the Spring Festival

36Kr learned that China Galaxy Securities stated that in recent years, the effects of the film market's scheduling and the Matthew effect have become increasingly evident. Based on the current scheduling for the Spring Festival and the popularity on third-party platforms, the audience still shows a high acceptance and willingness to watch quality films. The Spring Festival holiday in 2026 will last for 9 days, which is expected to provide a more ample time window for box office releases during this period. Attention should be paid to the subsequent box office performance during the Spring Festival