---
title: "Cui Dongshu: Regulating pricing behavior in the automotive industry will help improve the wait-and-see sentiment in car purchasing"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/275722517.md"
description: "The State Administration for Market Regulation has released the \"Compliance Guidelines for Pricing Behavior in the Automotive Industry,\" aimed at regulating pricing behavior in the automotive sector. Cui Dongshu stated that this move will promote high-quality development in the automotive industry, enhance automotive brands, and guide the industry from price competition to quality competition"
datetime: "2026-02-12T08:22:18.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/275722517.md)
  - [en](https://longbridge.com/en/news/275722517.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/275722517.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/275722517.md) | [繁體中文](https://longbridge.com/zh-HK/news/275722517.md)


# Cui Dongshu: Regulating pricing behavior in the automotive industry will help improve the wait-and-see sentiment in car purchasing

On the 12th, the State Administration for Market Regulation officially released the "Compliance Guidelines for Pricing Behavior in the Automotive Industry" to implement the decisions and deployments of the Central Committee of the Communist Party of China and the State Council regarding the rectification of "involutionary" competition, further standardizing pricing behavior in the automotive industry.

In this regard, Cui Dongshu stated that standardizing pricing in the automotive industry will promote high-quality development in the sector, significantly enhance the cultivation of automotive brands, and shift the automotive industry from "price competition" to "quality competition."

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