---
title: "CHOW TAI FOOK Guangdong Road flagship store opens Zheng Zhiwen: Demonstrating firm confidence in Hong Kong's luxury retail market"
description: "CHOW TAI FOOK Jewelry has opened its first flagship store on Canton Road in Tsim Sha Tsui, which is expected to officially open before the Lunar New Year. Vice Chairman Zheng Zhiwen stated that this s"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/275865142.md"
published_at: "2026-02-13T07:41:32.000Z"
---

# CHOW TAI FOOK Guangdong Road flagship store opens Zheng Zhiwen: Demonstrating firm confidence in Hong Kong's luxury retail market

> CHOW TAI FOOK Jewelry has opened its first flagship store on Canton Road in Tsim Sha Tsui, which is expected to officially open before the Lunar New Year. Vice Chairman Zheng Zhiwen stated that this store is an important milestone in the brand's transformation, aimed at enhancing brand image and customer experience, demonstrating confidence in Hong Kong's luxury retail market. The flagship store covers an area of approximately 10,000 square feet and features an interactive experience area and a brand history display area, showcasing a diverse range of products and services

Chow Tai Fook Jewellery (1929) opened its first flagship store on Canton Road in Tsim Sha Tsui, officially commencing operations before the Lunar New Year (February 11). It is anticipated that the Canton Road flagship store will be an important milestone in the brand's transformation, further enhancing its brand image and optimizing its operational model, positioning itself as a global Chinese luxury brand and showcasing new concepts in brand transformation.

Chow Tai Fook Jewellery Group Vice Chairman Zheng Zhiwen stated that the flagship store, located on the prestigious Canton Road, aims to fully showcase the brand's philosophy while continuously enhancing its product portfolio and customer experience, demonstrating the group's firm confidence in the Hong Kong luxury retail market. Vice Chairman Zheng Zhiheng mentioned that the group will continue to enhance store efficiency based on five strategic guidelines, attracting customers through higher quality and diversified product offerings and services, while actively implementing international market expansion to realize the vision of brand transformation, continuously optimizing the group's profit quality and enhancing profit resilience.

The flagship store covers an area of approximately 10,000 square feet and was built at a cost of tens of millions of Hong Kong dollars, making it the largest store in the Hong Kong and Macau region. It features an interactive experience area that recommends personalized products to customers through the MBTI personality test; the area also displays over a hundred zodiac jewelry pieces from the Sanhe and Liuhe collections, as well as trendy products from the IP series. The store also includes a historical display area showcasing the Chow Tai Fook Jewellery brand

### Related Stocks

- [01929.HK - CHOW TAI FOOK](https://longbridge.com/en/quote/01929.HK.md)
- [00659.HK - CTF SERVICES](https://longbridge.com/en/quote/00659.HK.md)

## Related News & Research

| Title | Description | URL |
|-------|-------------|-----|
| Chow Tai Fook Jewellery to Raise Prices in Mid-March | Chow Tai Fook Jewellery to Raise Prices in Mid-March | [Link](https://longbridge.com/en/news/275546011.md) |
| Is Hermès (ENXTPA:RMS) Pricing Reflect Its Luxury Strength After A 22% One‑Year Slide? | Hermès International's stock, currently priced at €2,174, has seen a 22% decline over the past year despite a recent 6.1 | [Link](https://longbridge.com/en/news/275849381.md) |
| Saks Global to close nine more stores amid bankruptcy proceedings | Saks Global is set to close nine more stores, including eight Saks Fifth Avenue and one Neiman Marcus location, as part  | [Link](https://longbridge.com/en/news/275504859.md) |
| McMansions become financial 'liability' as buyers ditch oversized homes | The McMansion market is shifting as buyers move away from oversized homes, viewing them as financial liabilities. Real e | [Link](https://longbridge.com/en/news/275745119.md) |
| Former IT manager sentenced for stealing nearly $1 million from Kent company | A former IT manager, Paul Welch, was sentenced to 18 months in prison for stealing nearly $1 million from a Kent manufac | [Link](https://longbridge.com/en/news/275351338.md) |

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.