---
title: "Nu Skin reports Q4 2025 results with revenue at $370.32M ( ↓16.9% YoY), EPS at 29 cents (missed analyst expectations), stock sinks after weak quarter and soft outlook. Customer base down 10%, paid affiliates down 11%, sales leaders down 19%. Gross margin up to 70.7%, operating margin improves to 6.3%."
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/275890119.md"
description: "Nu Skin Enterprises Inc. reported Q4 2025 results with revenue of $370.32 million, down 16.9% YoY, and EPS of 29 cents, missing analyst expectations. The stock fell after the announcement. The customer base decreased by 10%, paid affiliates by 11%, and sales leaders by 19%. However, gross margin improved to 70.7% and operating margin to 6.3%. Adjusted EPS also fell from 38 cents last year. The company distributed over 20,000 Prysm iO devices."
datetime: "2026-02-13T10:47:41.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/275890119.md)
  - [en](https://longbridge.com/en/news/275890119.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/275890119.md)
---

# Nu Skin reports Q4 2025 results with revenue at $370.32M ( ↓16.9% YoY), EPS at 29 cents (missed analyst expectations), stock sinks after weak quarter and soft outlook. Customer base down 10%, paid affiliates down 11%, sales leaders down 19%. Gross margin up to 70.7%, operating margin improves to 6.3%.

Nu Skin Enterprises Inc. (NYSE: NUS) released its fourth-quarter 2025 financial results and a 2026 outlook. The stock dropped post-announcement as the company fell short of analyst predictions. They reported a GAAP diluted EPS of 29 cents, missing the estimated 30 cents, and revenue of $370.32 million, below the expected $382.70 million. Compared to last year's $445.55 million, revenue decreased by 16.9%. Adjusted EPS was 29 cents, down from 38 cents the previous year. Gross margin rose to 70.7% from 62.7%, while operating margin improved to 6.3% from a negative 11.9%. The customer base dwindled by 10% to 748,796, paid affiliates decreased by 11% to 129,311, and sales leaders dropped by 19% to 30,045. The company noted the distribution of over 20,000 Prysm iO devices.

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