---
title: "Air ticket bookings have doubled, and \"reverse New Year\" has become a new choice for family reunions during the Spring Festival"
description: "During the Spring Festival period, more and more families are choosing to \"celebrate the New Year in reverse,\" that is, bringing their parents to big cities for the New Year instead of returning to th"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/275958547.md"
published_at: "2026-02-14T01:27:18.000Z"
---

# Air ticket bookings have doubled, and "reverse New Year" has become a new choice for family reunions during the Spring Festival

> During the Spring Festival period, more and more families are choosing to "celebrate the New Year in reverse," that is, bringing their parents to big cities for the New Year instead of returning to their hometowns. Data from online travel platforms shows that during the Spring Festival holiday in 2026, the number of flight bookings to cities such as Beijing, Shanghai, Chengdu, and Guangzhou has significantly increased, especially the number of travelers aged 60 and above, which has grown by 1.6 times compared to the same period in 2025

No longer fixated on "the hometown is the destination for the New Year," this Spring Festival, many families have changed the direction of travel during the Spring Festival rush. The shift from "young people returning home for the New Year" to "bringing parents to big cities for the New Year" has become a new trend of reunion. According to data from online travel platforms, during the Spring Festival holiday in 2026, multiple "reverse New Year" routes to cities like Beijing, Shanghai, Chengdu, and Guangzhou are booming, with a surge in flight bookings. Among travelers flying to Beijing, those aged 60 and above have increased by 1.6 times compared to the same period during the Spring Festival holiday in 2025. (CCTV News)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.