---
title: "ANTA's first flagship store in North America opened in Beverly Hills, Los Angeles"
description: "ANTA opened its first flagship store in North America in Beverly Hills, Los Angeles, marking the brand's first offline direct-operated store in the U.S. This move aims to break the traditional model o"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/276019116.md"
published_at: "2026-02-15T23:28:13.000Z"
---

# ANTA's first flagship store in North America opened in Beverly Hills, Los Angeles

> ANTA opened its first flagship store in North America in Beverly Hills, Los Angeles, marking the brand's first offline direct-operated store in the U.S. This move aims to break the traditional model of Chinese brands relying on wholesalers and agents, leveraging ANTA's "brand + retail" business model and DTC capabilities to promote global development

ANTA (02020.HK) announced that its first flagship store in North America officially opened last Friday (13th) in Beverly Hills, Los Angeles, marking the first offline direct-operated store for the ANTA brand in the U.S. market.

Beverly Hills, as a global high-end commercial landmark, gathers luxury brands and sports giants. ANTA's establishment of a direct-operated store here aims to break through the traditional overseas expansion model that Chinese brands have relied on, which involves wholesale and agent cooperation. Through ANTA's unique "brand + retail" business model and DTC (direct-to-consumer) capabilities, it seeks to build a new global path centered on "brand independence, product innovation, and cultural confidence."

### Related Stocks

- [02020.HK - ANTA SPORTS](https://longbridge.com/en/quote/02020.HK.md)

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---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.