---
title: "Former SEGA President Hidetoshi Sato has passed away at the age of 75"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/276084570.md"
description: "Former Sega president Hidetoshi Sato passed away on February 13 at the age of 75. He was known as the \"Father of Hardware,\" leading the development of multiple generations of consoles from the SG-1000 to the DC, and served as president from 2001 to 2003. Hidetoshi Sato was born in 1950 and joined Sega in 1971, participating in the development of all classic game consoles and witnessing the entire journey of Sega's gaming consoles"
datetime: "2026-02-16T11:44:28.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/276084570.md)
  - [en](https://longbridge.com/en/news/276084570.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/276084570.md)
---

# Former SEGA President Hidetoshi Sato has passed away at the age of 75

DoNews reported on February 16 that former Sega president Hidetoshi Sato passed away on February 13 at the age of 75. Sato was born in Hokkaido in 1950 and graduated from Tokyo Metropolitan College of Industrial Technology in 1971, the same year he joined Sega.

Sato was involved in the development of all machines starting from Sega's first home console SG-1000 (1983) and the SC-3000 computer, including classic products such as SMS (Master System), MD (Mega Drive), Saturn, and DC, earning him the title of "Father of Sega Hardware."

Sato served as Sega's representative director and president from 2001 to 2003, witnessing the entire process of Sega's game consoles from inception to retirement.

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