---
title: "Grande Cosmetics appoints Sabeen Mian as Brand President as Founder Alicia Grande becomes Chief Visionary Officer."
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/276138238.md"
description: "Grande Cosmetics has appointed Sabeen Mian as Brand President, while founder Alicia Grande transitions to Chief Visionary Officer. Mian, previously President of the Lash Division at Performance Beauty Group, will lead Grande Cosmetics alongside the current team. The brand is recognized as the top lash and brow serum brand in the U.S."
datetime: "2026-02-17T14:30:59.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/276138238.md)
  - [en](https://longbridge.com/en/news/276138238.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/276138238.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/276138238.md) | [繁體中文](https://longbridge.com/zh-HK/news/276138238.md)


# Grande Cosmetics appoints Sabeen Mian as Brand President as Founder Alicia Grande becomes Chief Visionary Officer.

In White Plains, New York, Grande Cosmetics revealed the addition of Sabeen Mian as Brand President. The brand, recognized as the top lash and brow serum brand in the U.S., made this announcement as founder Alicia Grande transitions to the position of Chief Visionary Officer (CVO). Mian, who previously served as President of the Lash Division at Performance Beauty Group, Grande Cosmetics' parent company, boasts a successful two-year tenure in that role. Stepping into her new position, Mian will take the reins at Grande Cosmetics in partnership with the existing team.

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