--- title: "Baozun (NASDAQ:BZUN) Raised to Hold at Zacks Research" type: "News" locale: "en" url: "https://longbridge.com/en/news/276443430.md" description: "Zacks Research upgraded Baozun (NASDAQ:BZUN) to a \"hold\" rating, while Weiss Ratings maintained a \"sell (d-)\" rating. Currently, one analyst rates the stock as Hold and another as Sell, with an average rating of \"Reduce\". Baozun's stock opened at $2.72, with a 1-year low of $2.12 and a high of $4.88. Institutional investors hold 47.29% of the company's stock, and the company specializes in e-commerce solutions in China." datetime: "2026-02-20T12:54:09.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/276443430.md) - [en](https://longbridge.com/en/news/276443430.md) - [zh-HK](https://longbridge.com/zh-HK/news/276443430.md) --- # Baozun (NASDAQ:BZUN) Raised to Hold at Zacks Research Baozun (NASDAQ:BZUN - Get Free Report) was upgraded by analysts at Zacks Research to a "hold" rating in a research report issued to clients and investors on Wednesday,Zacks.com reports. Separately, Weiss Ratings reissued a "sell (d-)" rating on shares of Baozun in a report on Wednesday, January 21st. One analyst has rated the stock with a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat.com, the stock presently has an average rating of "Reduce". **Read Our Latest Stock Analysis on BZUN** ## Baozun Price Performance Shares of BZUN stock opened at $2.72 on Wednesday. Baozun has a 1-year low of $2.12 and a 1-year high of $4.88. The business has a 50-day moving average of $2.75 and a 200 day moving average of $3.15. The stock has a market capitalization of $157.35 million, a PE ratio of -5.55 and a beta of 0.37. ## Institutional Trading of Baozun Several large investors have recently added to or reduced their stakes in the company. Qube Research & Technologies Ltd increased its stake in shares of Baozun by 4.9% during the third quarter. Qube Research & Technologies Ltd now owns 156,254 shares of the technology company's stock valued at $633,000 after acquiring an additional 7,304 shares during the period. JPMorgan Chase & Co. grew its position in Baozun by 6.0% during the second quarter. JPMorgan Chase & Co. now owns 171,051 shares of the technology company's stock valued at $428,000 after purchasing an additional 9,627 shares in the last quarter. BNP Paribas Financial Markets increased its position in Baozun by 51.8% in the 2nd quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company's stock worth $78,000 after purchasing an additional 10,594 shares during the last quarter. Dimensional Fund Advisors LP increased its stake in shares of Baozun by 2.0% during the 3rd quarter. Dimensional Fund Advisors LP now owns 603,016 shares of the technology company's stock worth $2,442,000 after purchasing an additional 11,593 shares during the last quarter. Finally, Russell Investments Group Ltd. raised its stake in shares of Baozun by 81.4% in the 4th quarter. Russell Investments Group Ltd. now owns 28,760 shares of the technology company's stock valued at $75,000 after acquiring an additional 12,907 shares in the last quarter. Hedge funds and other institutional investors own 47.29% of the company's stock. ## About Baozun (Get Free Report) Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement. The company's suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics. ## Further Reading - Five stocks we like better than Baozun - Buffett, Gates and Bezos Quietly Dumping Stocks—Here's Why - Unlocked: Elon Musk’s Next Big IPO - My Epstein Story - This $15 Stock Could Go Down as the #1 Stock of 2026 - Silver Crossed $100: Is the $500 surge next? (Join us March 4) _This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com._ ## Should You Invest $1,000 in Baozun Right Now? Before you consider Baozun, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Baozun wasn't on the list. While Baozun currently has a Reduce rating among analysts, top-rated analysts believe these five stocks are better buys. 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