---
title: "The number of transactions on WeChat during the Lunar New Year in Hong Kong increased by 24% year-on-year, and the transaction volume of mini-programs rose by over 70%"
description: "The data report for the Lunar New Year 2026 released by the Tencent WeChat team shows that the number of transactions in Hong Kong and Macau increased by 24% and 39%, respectively. Offline transaction"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/276578053.md"
published_at: "2026-02-23T07:54:55.000Z"
---

# The number of transactions on WeChat during the Lunar New Year in Hong Kong increased by 24% year-on-year, and the transaction volume of mini-programs rose by over 70%

> The data report for the Lunar New Year 2026 released by the Tencent WeChat team shows that the number of transactions in Hong Kong and Macau increased by 24% and 39%, respectively. Offline transactions in travel and lifestyle entertainment both grew by over 20%. The transaction amount of mini-programs during the Hong Kong Spring Festival increased by over 70%, with daily active users of mini-programs such as HEYTEA, Mixue Ice City, and Starbucks growing by about 40%. The number of Hong Kong residents traveling to the mainland for medical consumption increased by 117%, indicating a new trend in health consumption

Tencent (00700.HK) WeChat team released the 2026 Lunar New Year data report, pointing out that during this year's Spring Festival, the number of offline transactions in travel and lifestyle entertainment increased by over 20% year-on-year, with Hong Kong and Macau seeing increases of 24% and 39% respectively compared to the same period last year, becoming the top two Asian markets for overseas offline transaction volume. Malaysia and the Maldives, associated with "Ma," have become popular travel destinations for Chinese tourists, with offline transaction consumption amounts increasing by 131% and 186% year-on-year during the long holiday.

During this period, the transaction amount of mini-programs in Hong Kong also increased by over 70% year-on-year during the Spring Festival, with Heytea (overseas), Mixue Ice City (Hong Kong and Macau), and Starbucks (Hong Kong and Macau) mini-programs achieving an average daily user growth of about 40% year-on-year. The transaction volume of the Encounter Noodle HK mini-program increased by over 200%, and the number of transactions by Hong Kong users on e-commerce platforms grew nearly 4.3 times year-on-year. Additionally, Hong Kong residents traveling north for medical treatment has become a new trend in health consumption, with the number of transactions at private and private hospitals and clinics in mainland China increasing by 117% year-on-year

### Related Stocks

- [00700.HK - TENCENT](https://longbridge.com/en/quote/00700.HK.md)
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- [SBUX.US - Starbucks](https://longbridge.com/en/quote/SBUX.US.md)
- [HEYTEA.NA - HEYTEA](https://longbridge.com/en/quote/HEYTEA.NA.md)
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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.