--- title: "FACTBOX-Stocks to watch as Trump's new tariffs spell more uncertainty" description: "U.S. President Donald Trump's announcement of a new 15% tariff has created uncertainty in the stock market. Retailers like Best Buy, Ralph Lauren, and Nike are expected to benefit, while e-commerce co" type: "news" locale: "en" url: "https://longbridge.com/en/news/276628955.md" published_at: "2026-02-23T17:18:34.000Z" --- # FACTBOX-Stocks to watch as Trump's new tariffs spell more uncertainty > U.S. President Donald Trump's announcement of a new 15% tariff has created uncertainty in the stock market. Retailers like Best Buy, Ralph Lauren, and Nike are expected to benefit, while e-commerce companies may face mixed impacts. Lumber and packaging firms could suffer due to increased competition from imports. Legacy automakers like Ford and GM are unlikely to see relief from tariffs. Emerging markets, particularly China, are anticipated to benefit from tariff reductions, with analysts predicting declines in rates for various countries. Feb 23 (Reuters) - Tariff uncertainty is back after U.S. President Donald Trump announced a new 15% duty following a Supreme Court ruling that struck down his broader levies last week. Domestic lumber product makers fell on Monday on fears of pricing pressure from cheaper imports while Wall Street analysts expected emerging market-focused exchange-traded funds and retailers to eventually benefit. Here are stocks, ETFs and sectors that could be impacted by the latest twist in the U.S. trade policy: ### RETAIL AND CONSUMER Jefferies analysts highlighted consumer electronics retailer Best Buy (BBY.N) , luxury brand Ralph Lauren (RL.N) and sportswear giant Nike (NKE.N) as among those likely to benefit the most from a reduction of tariffs. Others who stand to benefit include big-box retailer Target (TGT.N) and Elf Beauty (ELF.N) , according to Jefferies. Toys, sports equipment and games, which had a very high tariff rate early on, may gain as the new levy that Trump is imposing will be 4% lower than earlier, analysts at Morgan Stanley said. ### E-COMMERCE COMPANIES Small and midcap e-commerce stocks are likely to have a mixed impact, according to BofA Global Research. Etsy (ETSY.N) , eBay (EBAY.O) , Wayfair (W.N) and Chewy (CHWY.N) had rallied following the ruling on Friday. However, Trump’s new global tariff is likely to inject ambiguity. Etsy stands to be the most immune to tariff volatility, according to BofA, given its diversification across trade routes and countries, where about half of its buyer and seller network is outside the U.S., with no single import country making up more than 4% of total gross sales. Online pet products retailer Chewy and Wayfair (W.N) are likely to be least impacted, with the furniture platform among those that have adapted to last year’s tariffs already, the brokerage said. ### PAPER, LUMBER AND PACKAGING The tariff ruling is likely to reduce the competitive edge that local packaging and lumber companies had over cheaper imports, analysts said. RBC analysts flagged negative impact on companies such as Clearwater Paper (CLW.N) , Rayonier (RYAM.N) , Sylvamo (SLVM.N) and Smurfit WestRock (SW.N) . A recent survey showed a majority of U.S. buyers reported lower containerboard prices in February, while a surge of European imports boosted supply and intensified pricing pressure. Smurfit and U.S.-based International Paper (IP.N) were down 7% and 6%, respectively, on Monday. ### AUTOMOBILES Legacy automakers like Ford Motor (F.N) and General Motors (GM.N) have been caught in the tariff storm since the beginning of Trump’s second term but the ruling is unlikely to bring relief, according to Barclays analysts. Most of the tariffs on the industry are under Section 232 of the Trade Expansion Act of 1962 and are unaffected by the removal of the IEEPA levels, they said. ### STEEL, ALUMINUM AND COPPER Steel, aluminum and copper producers like Steel Dynamics (STLD.O) , Alcoa (AA.N) and Freeport-McMoran (FCX.N) are also unlikely to feel any impact as the tariffs will remain in place under Section 232, analysts at ING and UniCredit noted. ### EMERGING MARKETS Most brokerages expect China to be among economies that will benefit the most from the rejig in U.S. tariffs. Hong Kong’s benchmark index (.HSI) closed 2.5% higher on Monday, with tech stocks including Alibaba (9988.HK) and Tencent (0700.HK) jumping. Analysts at Morgan Stanley and J.P. Morgan expect tariff rates on China to decline to 24% and 27%, respectively, from the 32% earlier. In other regions, India, most Southeast Asian economies and Brazil are expected to benefit overall. BofA anticipates most of Southeast Asia facing tariff reductions of about 4-5%, while Morgan Stanley analysts expect levies on India to fall to 14%. ### Related Stocks - [EBIZ.US - Global X E-commerce ETF](https://longbridge.com/en/quote/EBIZ.US.md) - [F-D.US - FORD MOTOR CO 6.500% NOTES DUE 15/08/2062 USD25](https://longbridge.com/en/quote/F-D.US.md) - [BBY.US - Best Buy](https://longbridge.com/en/quote/BBY.US.md) - [RTH.US - VanEck Retail ETF](https://longbridge.com/en/quote/RTH.US.md) - [RL.US - Ralph Lauren](https://longbridge.com/en/quote/RL.US.md) - [IBUY.US - Amplify Online Retail ETF](https://longbridge.com/en/quote/IBUY.US.md) - [NKE.US - Nike](https://longbridge.com/en/quote/NKE.US.md) - [GM.US - General Motors](https://longbridge.com/en/quote/GM.US.md) - [F-B.US - FORD MOTOR CO 6.20% NOTES DUE 01/06/2059 USD25](https://longbridge.com/en/quote/F-B.US.md) - [ONLN.US - ProShares Online Retail](https://longbridge.com/en/quote/ONLN.US.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | An Electric Chevy BrightDrop Van For 50% Off? | The article discusses the inefficiencies of the 2026 Entegra Electric Class A Motorhome, which uses a gas generator and | [Link](https://longbridge.com/en/news/276268398.md) | | Ford Still Holds A Torch For EVs, Now With An F1 Twist | Ford Motor Company is reaffirming its commitment to electric vehicles (EVs) with a new media event showcasing its upcomi | [Link](https://longbridge.com/en/news/276251799.md) | | Wayfair Q4 adjusted EPS and EBITDA beat estimates, helped by repeat orders | Wayfair reported Q4 revenue of $3.3 billion, meeting analyst expectations. 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