---
title: "Xiaomi reveals the new generation SU7 in a brand new color \"Crimson Red\""
description: "Xiaomi founder Lei Jun, on the first working day of the Year of the Horse, distributed red envelopes to employees with the executive team and revealed the new color \"Chixia Red\" for the next generatio"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/276678778.md"
published_at: "2026-02-24T03:30:59.000Z"
---

# Xiaomi reveals the new generation SU7 in a brand new color "Crimson Red"

> Xiaomi founder Lei Jun, on the first working day of the Year of the Horse, distributed red envelopes to employees with the executive team and revealed the new color "Chixia Red" for the next generation SU7. This color is inspired by the dawn moment, using high-purity bright red paint infused with metallic flakes, showcasing a sense of flow and three-dimensional luster. Lei Jun believes that the next generation SU7 will become a highly anticipated Dream Car and bring a good start for Xiaomi

Xiaomi-W (01810.HK) founder and chairman Lei Jun stated that on the first working day of the Year of the Horse, he and the executive team distributed red envelopes to Xiaomi employees while unveiling the new color "Chixia Red" for the next-generation SU7.

He revealed that the inspiration for the next-generation SU7 comes from the dawn's glow, featuring a base of high-purity, high-saturation bright red paint, infused with subtle metallic flakes, allowing the color to exhibit a sense of flow and three-dimensional luster, shimmering from every angle. He believes that the next-generation SU7 is still a Dream Car worth looking forward to and will bring a good start for Xiaomi in the Year of the Horse

### Related Stocks

- [01810.HK - XIAOMI-W](https://longbridge.com/en/quote/01810.HK.md)
- [XIACY.US - Xiaomi Corporation](https://longbridge.com/en/quote/XIACY.US.md)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.