---
title: "PRECIOUS METALS | Chow Tai Fook to Adjust Gold Prices Post-Spring Festival"
description: "Chow Tai Fook plans to raise gold product prices by 15% to 30% post-Spring Festival, with changes effective mid-March. Some stores have already been notified, and a specific increase for a 29.88-gram "
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/276693774.md"
published_at: "2026-02-24T06:46:12.000Z"
---

# PRECIOUS METALS | Chow Tai Fook to Adjust Gold Prices Post-Spring Festival

> Chow Tai Fook plans to raise gold product prices by 15% to 30% post-Spring Festival, with changes effective mid-March. Some stores have already been notified, and a specific increase for a 29.88-gram gold bracelet will see its price rise from 53,800 yuan to 71,800 yuan, a surge of over 33%. The average price per gram will exceed 2,400 yuan after the adjustment.

Chow Tai Fook is set to adjust the prices of its gold products following the Spring Festival, with the changes expected to take effect in mid-March. According to Jin10, some stores have already received notifications about the price increase, which will primarily affect fixed-price products, with an anticipated rise of 15% to 30%. However, the specific details and timing of the adjustments will depend on the price tags in stores. On February 24, a sales representative at the Chow Tai Fook store in Beijing's Joy City confirmed the price hike, stating that it is expected around March 10. A gold bracelet weighing 29.88 grams, known as the Five Emperors Coin bracelet, is set to increase from 53,800 yuan to 71,800 yuan, marking a price surge of over 33%. After the increase, the average price per gram will exceed 2,400 yuan.

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.