--- title: "Tesla Sales Fall 17% In Europe As New Car Registrations Decline Nearly 4%—BYD Continues Momentum With 165% Surge" description: "Tesla's European sales fell 17% year-over-year in January, with 8,075 units sold, while overall new car registrations in the EU declined by 3.9%. In contrast, BYD reported a 165% increase in sales, re" type: "news" locale: "en" url: "https://longbridge.com/en/news/276717839.md" published_at: "2026-02-24T10:11:25.000Z" --- # Tesla Sales Fall 17% In Europe As New Car Registrations Decline Nearly 4%—BYD Continues Momentum With 165% Surge > Tesla's European sales fell 17% year-over-year in January, with 8,075 units sold, while overall new car registrations in the EU declined by 3.9%. In contrast, BYD reported a 165% increase in sales, reaching 18,242 units, capturing 1.8% of the market share. Tesla's market share decreased to 0.8%, down from 1.0% in January 2025. Despite Tesla's decline, its Model Y remains the best-selling EV in Europe. The overall market for Battery Electric Vehicles (BEVs) grew by 13.9%, now representing 19.3% of the EU market. **Tesla Inc.** (NASDAQ:TSLA) has continued its European sales decline, as the overall new car registration figure also fell in the region, while Chinese EV giant **BYD Co. Ltd.** (OTC:BYDDY) (OTC:BYDDF) reported sustained growth in the market. ## New Car Registrations Fell 3.9%, BEVs Grew 13.9% According to data released by the European Automobile Manufacturers' Association (ACEA) on Tuesday, new car registrations fell 3.9% in the European Union, while the overall European market fell 3.5% in January 2026. However, Battery Electric Vehicles (BEVs) charted a growth of 13.9% YoY in the overall market. EVs now account for 19.3% of the EU market share. ## Tesla Falls, BYD's Momentum Continues Meanwhile, Tesla's sales fell 17% YoY in the overall market during January, selling 8,075 units compared to last year's 9,733-unit figure. Tesla's market share accounted for 0.8%, 0.2% less than 2025 January's 1.0% mark. In Europe during December, the **Elon Musk**\-led EV giant recorded 35,280 sales, which were down 20.2% YoY from last year’s 44,190 units it sold in the region. The news comes as the company was targeting a February 2026 timeline to deploy its Full Self-Driving tech in the region. On the other hand, BYD sold over 18,242 units in the region, a 165% increase from the 6,884 units the company sold in the market last year during January. BYD now accounts for 1.8% of the total market share in Europe. BYD recently took the coveted title of being the world’s largest EV maker away from Tesla for the first time last year, illustrating its growing presence in the global automotive market. Chinese companies' rise in the auto sector has drawn concerns from industry leaders like **Ford Motor Co.** (NYSE:F) CEO **Jim Farley**, who is also an admirer of Chinese EVs. ## Tesla, BYD’s Best-Selling Models Tesla's Model Y was the best-selling EV in Europe during 2025, as well as the best-selling EV in the U.S. and the world last year, though the latter part was contested by **Elon Musk**'s own artificial intelligence startup **xAI**'s AI model Grok. For BYD, the Song Plus and the Seagull or the Dolphin Surf, as it is called in the international markets, emerged as best-selling models for the Chinese automaker, according to data collected by Chinese online car marketplace Yiche. Benzinga Edge Rankings show that Tesla scores well on the Momentum metric and offers a favorable price trend in the Long Term. ***Price Action:*** *TSLA slid 2.91% to $399.83 at Market close on Monday, and further declined 0.96% to $398.87 during the pre-market session.* *Check out more of Benzinga’s Future Of Mobility coverage by* following this link. *Photo courtesy: Tada Images / Shutterstock* ### Related Stocks - [01211.HK - BYD COMPANY](https://longbridge.com/en/quote/01211.HK.md) - [BYDDF.US - BYD Company Limited](https://longbridge.com/en/quote/BYDDF.US.md) - [TSLA.US - Tesla](https://longbridge.com/en/quote/TSLA.US.md) - [TSL.US - GraniteShares 1.25 Long TSLA Daily ETF](https://longbridge.com/en/quote/TSL.US.md) - [BYDDY.US - BYD Company](https://longbridge.com/en/quote/BYDDY.US.md) - [002594.CN - BYD](https://longbridge.com/en/quote/002594.CN.md) - [TSLZ.US - T-Rex 2X Inverse Tesla Daily Target ETF](https://longbridge.com/en/quote/TSLZ.US.md) - [515030.CN - Hua Xia CSI New Energy Vehicles ETF](https://longbridge.com/en/quote/515030.CN.md) - [TSLR.US - GraniteShares 2x Long TSLA Daily ETF](https://longbridge.com/en/quote/TSLR.US.md) - [TSLS.US - Direxion Daily TSLA Bear 1X Shares](https://longbridge.com/en/quote/TSLS.US.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | Wrapmanager Inc. 减少了其在特斯拉公司 $TSLA 的持股 | Wrapmanager Inc. 在第三季度减少了对特斯拉公司的持股比例，下降了 18.3%，目前持有 9,485 股，价值 420 万美元。包括挪威银行和先锋集团在内的其他机构投资者也调整了他们在特斯拉的持仓。分析师对特斯拉的评级意见不一 | [Link](https://longbridge.com/en/news/276747522.md) | | 特斯拉 Cybertruck 的交易可能只会持续 10 天：马斯克表示，新价格将取决于 6 万美元时的需求量 | 特斯拉正在测试对 Cybertruck 的临时降价，目前价格为 59,990 美元，以提振销售下滑。首席执行官埃隆·马斯克宣布了为期 10 天的优惠，强调新价格将取决于需求。销售量大幅下降，2025 年仅售出 20,237 辆，同比下降 4 | [Link](https://longbridge.com/en/news/276673417.md) | | 期权热点｜周一 TSLL 大跌 5%，部分看跌期权飙升 114% | 美东时间 02 月 23 日，2 倍做多特斯拉 ETF - Direxion 期权总成交 114579 张，看涨期权占比 68%，看跌期权占比 31%。 | [Link](https://longbridge.com/en/news/276681623.md) | | 特斯拉在欧洲的一月份注册量下降了 17%，这对特斯拉股票来说是又一次打击 | 特斯拉在欧盟的汽车注册量在 1 月份下降了 17%，售出 8,075 辆汽车，市场份额降至 0.8%。这一下降引发了人们对特斯拉在其他电动车制造商竞争日益激烈的情况下增长的担忧。欧盟整体的新车注册量下降了 3.9%。分析师对 TSLA 股票 | [Link](https://longbridge.com/en/news/276712465.md) | | 特斯拉在提交其 FSD 交通违规数据时遇到了困难 | 特斯拉已获得美国国家公路交通安全管理局（NHTSA）关于提交与其全自动驾驶（FSD）车辆相关的交通安全违规数据的第二次延期。新的截止日期为 2026 年 3 月 9 日，延长自原定的 1 月 19 日。这一延期遵循了延误的模式，因为 NHT | [Link](https://longbridge.com/en/news/276618754.md) | --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.