---
title: "Keep Inc. Forecasts 2025 Profit Turnaround on AI-Led Efficiency Gains"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/276777069.md"
description: "Keep Inc. (HK:3650) forecasts a significant turnaround in its 2025 financial performance, expecting an 87% reduction in losses to approximately RMB72 million and a shift to a net profit of about RMB25 million. This improvement is attributed to AI initiatives and structural optimization, enhancing efficiency and profitability. Despite a decline in full-year revenue, self-branded fitness products showed over 20% growth in the second half of 2025. The company aims to further develop AI-driven fitness solutions and optimize its product offerings for sustained growth and value creation."
datetime: "2026-02-24T14:12:08.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/276777069.md)
  - [en](https://longbridge.com/en/news/276777069.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/276777069.md)
---

# Keep Inc. Forecasts 2025 Profit Turnaround on AI-Led Efficiency Gains

### Claim 50% Off TipRanks Premium

-   Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
-   Stay ahead of the market with the latest news and analysis and maximize your portfolio's potential

Keep, Inc. ( (HK:3650) ) has provided an update.

Keep Inc. expects a sharp improvement in its 2025 financial performance, projecting that its loss attributable to owners will narrow by about 87% to roughly RMB72 million and that its adjusted non-IFRS result will swing to a net profit of about RMB25 million from a large adjusted loss a year earlier. Management attributes this turnaround mainly to a strategic pivot toward AI initiatives and structural optimization, which have boosted content generation efficiency, workforce productivity, and decision-making, lifting gross margins across business segments while tighter cost controls and a shift toward higher-margin lines supported profitability.

Although full-year revenue declined due to the downsizing of less productive operations, the pace of decline eased in the second half of 2025, and self-branded fitness products, particularly cornerstone fitness gear, showed category-level recovery with more than 20% year-on-year growth in the second half and positive growth for the full year. The company plans to build on these trends by accelerating development of fitness and health LLMs, AI agents, and AIGC, while further enhancing self-branded fitness products for key athletic use cases and optimizing channels, positioning itself for healthier revenue growth, steady margin expansion, and longer-term value creation for stakeholders.

**More about Keep, Inc.**

Keep Inc., listed in Hong Kong, operates in the fitness and health technology sector, offering self-branded fitness products and AI-enabled digital fitness services. The company focuses on core user groups such as indoor fitness and outdoor running, and is increasingly leveraging artificial intelligence and data-driven tools to enhance user engagement, operational efficiency, and product performance.

**Average Trading Volume:** 905,545

**Technical Sentiment Signal:** Sell

**Current Market Cap:** HK$1.62B

### Related Stocks

- [03650.HK](https://longbridge.com/en/quote/03650.HK.md)

## Related News & Research

- [Pounds, pints, and parlays: British bookmaker Bet365 is winning in the US](https://longbridge.com/en/news/285816185.md)
- [World deprived of 1 billion barrels of oil over past two months, Aramco CEO says](https://longbridge.com/en/news/285832260.md)
- [SSY Group Wins Trio of NMPA Approvals, Expanding China Drug Portfolio](https://longbridge.com/en/news/285859735.md)
- [Wynn Q1 operating revenue beats analyst estimates on Wynn palace growth](https://longbridge.com/en/news/285609247.md)
- [Wynn Macau Flags Release of Parent’s Q1 2026 Results and Accounting Differences](https://longbridge.com/en/news/285643944.md)