---
title: "HSBC Research: This Year's Spring Festival Holiday Extension Expected to Boost Hotel Performance Beyond Expectations"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/276816629.md"
description: "HSBC's research report pointed out that due to the extended Spring Festival holiday, both domestic tourism numbers and consumption have significantly increased, with hotel performance exceeding expectations. The report forecasts that revenue per available room during the Spring Festival will achieve double-digit growth, mainly benefiting from the increase in room rates and occupancy rates. The average stock price of the three major hotel companies rose by 6.1%. The report is optimistic about BUSYMING, Wanchen, Weilong, Moutai, Midea, JINJIANG HOTELS, and BTG Hotels, all of which are given a \"buy\" rating"
datetime: "2026-02-25T02:02:19.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/276816629.md)
  - [en](https://longbridge.com/en/news/276816629.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/276816629.md)
---

# HSBC Research: This Year's Spring Festival Holiday Extension Expected to Boost Hotel Performance Beyond Expectations

HSBC Research published a report indicating that this year's Spring Festival holiday extension led to a 19% increase in domestic tourist numbers and an 18.7% increase in tourism consumption, with per capita spending remaining basically flat. Hotel performance exceeded expectations, while liquor performance met expectations.

The report stated that with the continuous recovery of revenue per available room, the average stock price of the three major domestic hotel companies has risen by 6.1% so far this year. The bank expects that during the Spring Festival holiday, revenue per available room will achieve double-digit year-on-year growth driven by increases in both average room rates and occupancy rates.

The bank is optimistic about BUSYMING (01768.HK), Wanchen (300972.SZ), Weilong (09985.HK), Moutai (600519.SH), Midea (00300.HK)(000333.SZ), JINJIANG HOTELS (600754.SH), and BTG Hotels (600258.SH), all of which are given a "Buy" rating

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