--- title: "ZAWYA-PRESSR: Emirates NBD Egypt brings Apple Pay to customers" type: "News" locale: "en" url: "https://longbridge.com/en/news/276860960.md" description: "Emirates NBD Egypt has launched Apple Pay, providing customers with a secure and convenient payment method. Users can make contactless payments using their iPhone or Apple Watch, with transactions authenticated through Face ID, Touch ID, or a device passcode. Apple Pay is accepted at various retailers and allows for faster online purchases. The launch includes a promotional offer of 50% cash back for Emirates NBD cardholders, aligning with Egypt's digital payment expansion efforts and supporting the country's Vision 2030 for a digital economy." datetime: "2026-02-25T09:05:35.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/276860960.md) - [en](https://longbridge.com/en/news/276860960.md) - [zh-HK](https://longbridge.com/zh-HK/news/276860960.md) --- # ZAWYA-PRESSR: Emirates NBD Egypt brings Apple Pay to customers **Cairo —** Emirates NBD – Egypt a leading financial services brand in the MENAT region, today brings its customers Apple Pay, a safer, more secure and private way to pay that helps customers avoid handing their payment card to someone else, touching physical buttons or exchanging cash — and uses the power of iPhone to protect every transaction. Customers simply hold their iPhone or Apple Watch near a payment terminal to make a contactless payment. Every Apple Pay purchase is secure because it is authenticated with Face ID, Touch ID, or device passcode, as well as a one-time unique dynamic security code. Apple Pay is accepted in grocery stores, pharmacies, taxis, restaurants, coffee shops, retail stores, and many more places. Customers can also use Apple Pay on iPhone, iPad, and Mac to make faster and more convenient purchases in apps or on the web in Safari without having to create accounts or repeatedly type in shipping and billing information. Apple Pay makes it easier to pay for food and grocery deliveries, online shopping, transportation, and parking, among other things Apple Pay can also be used to make payments in apps on Apple Watch. Security and privacy are at the core of Apple Pay. When customers use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted, and securely stored in the Secure Element, an industry-standard, certified chip designed to store the payment information safely on the device. Apple Pay is easy to set up. On iPhone, simply open the Wallet app, tap +, and follow the steps to add Emirates NBD credit or debit cards. Once a customer adds a card to iPhone, Apple Watch, iPad, and Mac, they can start using Apple Pay on that device right away. Customers will continue to receive all of the rewards and benefits offered by Emirates NBD’s cards. Apple Pay launch service comes with 50% cash back for all Emirates NBD cards holders and in line with Egypt’s accelerated efforts towards expanding the scope of digital payment solutions, confirming the transformation of the financial environment towards a more flexible and secure digital economy that enhances consumer confidence in electronic payments. This launch also reflects the vision of **Emirates NBD - Egypt** to keep pace with the latest global standards in digital banking services and its support for Egypt's Vision 2030 in transforming into an integrated digital economy that provides innovative and secure services for all segments of society." For more information on Apple Pay, visit: http://www.apple.com/apple-pay/ For more information on Apple Pay with Emirates NBD Egypt, please visit: https://www.emiratesnbd.com.eg/en/personal-banking/cards/apple-pay Send us your press releases to pressrelease.zawya@lseg.com Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release. 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