---
title: "COSMO LADY indicates that there has been a breakthrough in the transformation of online channels, with a GMV target of 7 billion this year"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/276862969.md"
description: "COSMO LADY (2298) Chief Financial Officer Cai Weixuan stated that the company has achieved breakthroughs through multi-brand layout and online channel transformation, with an expected online GMV target of 7 billion yuan by 2026. In the first half of 2025, live streaming GMV exceeded 436 million yuan, growing nearly 5 times. The company will maintain approximately 4,000 stores, adjust strategies to enhance the quality of individual stores, and expand into the Southeast Asian market, having already opened two franchise stores in Ho Chi Minh City"
datetime: "2026-02-25T09:21:18.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/276862969.md)
  - [en](https://longbridge.com/en/news/276862969.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/276862969.md)
---

# COSMO LADY indicates that there has been a breakthrough in the transformation of online channels, with a GMV target of 7 billion this year

The Chief Financial Officer and Secretary of COSMO LADY (2298), Cai Weixuan, stated that the company has achieved breakthroughs through its multi-brand layout and online channel strategic transformation, with online GMV (Gross Merchandise Volume) surpassing 4 billion yuan (RMB, the same below) in 2025, and it is expected to aim for a target of 7 billion yuan in online GMV in 2026.

## Target Online GMV Reaching 7 Billion Yuan

Cai Weixuan also mentioned that the live streaming GMV in the first half of 2025 exceeded 436 million yuan, growing nearly five times year-on-year, with cloud retail growth of nearly 40% in the first half of the year. The plan for 2026 is to further increase the live streaming layout and collaborate with top influencers, aiming to achieve an online GMV of 7 billion yuan, while striving to enter the top five in sales categories on platforms such as Tmall and Douyin.

## Will Maintain a Relatively Stable Number of Stores

Regarding offline channels, Cai Weixuan stated that the COSMO LADY brand will adjust its development strategy. Currently, there are about 4,000 stores in the domestic market, shifting from "increasing the number of stores" to "improving the quality of single stores," with plans to maintain the number of stores relatively stable over the next two to three years. He also mentioned that the sub-brand Pure Cotton Home has about 150 stores, positioned for home living, primarily located in six provinces including Guangdong and Jiangsu, and will continue to expand the number of stores in shopping malls in the future.

## Has Established a Presence in Ho Chi Minh City

Regarding the price war, Cai Weixuan candidly stated, "Constantly fighting while making money," believing that the competitive pressure in overseas markets is relatively low. The company has made overseas arrangements, using Ho Chi Minh City in Vietnam as a pilot city in Southeast Asia, having established two franchise stores, one for Pure Cotton Home and one for COSMO LADY. There may be further expansion into Southeast Asian markets such as Malaysia and the Philippines, all adopting the franchise store model

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