---
title: "JD.com’s founder Richard Liu launches yacht brand"
description: "JD.com founder Richard Liu has launched a new yacht brand, Sea Expandary, with a focus on creating affordable, 100% green yachts. Liu is investing 5 billion yuan (approximately S$919.3 million) to com"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/276872944.md"
published_at: "2026-02-25T10:46:04.000Z"
---

# JD.com’s founder Richard Liu launches yacht brand

> JD.com founder Richard Liu has launched a new yacht brand, Sea Expandary, with a focus on creating affordable, 100% green yachts. Liu is investing 5 billion yuan (approximately S$919.3 million) to compete globally but will not be involved in daily operations. The brand plans to establish a manufacturing base in Zhuhai and headquarters in Shenzhen, and has signed agreements with local governments. China's yacht fleet has nearly doubled in three years, reflecting the growth of the urban middle class and high net-worth individuals.

\[BEIJING\] The founder of Chinese e-commerce giant JD.com, Richard Liu, has launched an independent yacht brand, Sea Expandary, aiming to build “100 per cent green” yachts that will be affordable for ordinary households.

Liu is investing five billion yuan (S$$919.3 million) in the business, he said at a signing ceremony on Tuesday (Feb 24), adding that the amount was needed to compete with top yacht makers globally.

But he does not plan to take part in the company’s day-to-day operations and said that the bulk of his time would remain focused on JD.com.

Sea Expandary aims to cover research and development, manufacturing as well as sales and other services.

It expects to invest in a manufacturing base in Zhuhai and establish its headquarters in Shenzhen, where it also plans to participate in the construction and operation of multiple marinas.

The brand signed strategic cooperation agreements with the Shenzhen and Zhuhai governments this week.

The country’s yacht fleet has grown from around 4,500 to nearly 10,000 over the past three years, data from China’s transport ministry shows.

Rapid economic growth over the recent decades in China has created a much larger urban middle class and a fast-growing cohort of high net-worth individuals, encouraging the development of new markets for premium leisure goods and experiences. REUTERS

### Related Stocks

- [KJD.US - KraneShares 2x Long JD Daily ETF](https://longbridge.com/en/quote/KJD.US.md)
- [06618.HK - JD HEALTH](https://longbridge.com/en/quote/06618.HK.md)
- [02618.HK - JD LOGISTICS](https://longbridge.com/en/quote/02618.HK.md)
- [JD.US - JD.com](https://longbridge.com/en/quote/JD.US.md)
- [09618.HK - JD-SW](https://longbridge.com/en/quote/09618.HK.md)

## Related News & Research

| Title | Description | URL |
|-------|-------------|-----|
| JD.Com’s Founder Richard Liu Launches Yacht Brand, Plans USD728 Million Investment in Guangdong | Richard Liu, founder of JD.Com, has launched a yacht brand with a planned investment of CNY5 billion (USD272.6 million)  | [Link](https://longbridge.com/en/news/276880544.md) |
| JD Sports Fashion (LON:JD) to Repurchase 0 Outstanding Stock | JD Sports Fashion (LON:JD) announced a stock repurchase program on February 23rd, allowing the company to buy back share | [Link](https://longbridge.com/en/news/276676495.md) |
| Ferretti S.p.A. Boosts Global Reach, Completes Wally Brand Acquisition in Active 2025 | Ferretti S.p.A. has announced significant developments for 2025, including the acquisition of the Wally brand, increasin | [Link](https://longbridge.com/en/news/276759665.md) |
| These 16 rising stars are helping brands like Disney and Nestlé navigate major changes in marketing | These 16 rising stars are helping brands like Disney and Nestlé navigate major changes in marketing | [Link](https://longbridge.com/en/news/276583689.md) |
| 11:05 ETGlobee® Awards for Impact Announces Global Call for Entries Recognizing Brand, Communications, and Creative Achievements | The Globee® Awards for Impact has announced a global call for entries to recognize achievements in brand leadership, str | [Link](https://longbridge.com/en/news/276763262.md) |

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.