---
title: "Forum shares surge in tokenization move as ETHZilla rebrands. Second rebrand in <12 months aimed at capitalizing on market excitement."
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/276973013.md"
description: "In a new development, the cryptocurrency project ETHZilla has decided to rebrand itself as Forum, marking its second rebranding within a span of less than a year. The rebranding comes as Forum aims to capitalize on the growing enthusiasm and attention surrounding tokenization."
datetime: "2026-02-26T02:16:51.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/276973013.md)
  - [en](https://longbridge.com/en/news/276973013.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/276973013.md)
---

# Forum shares surge in tokenization move as ETHZilla rebrands. Second rebrand in <12 months aimed at capitalizing on market excitement.

In a new development, the cryptocurrency project ETHZilla has decided to rebrand itself as Forum, marking its second rebranding within a span of less than a year. The rebranding comes as Forum aims to capitalize on the growing enthusiasm and attention surrounding tokenization.

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