---
title: "Trip.com Group: Solid Growth and Strengthening Global Position Support Buy Rating Despite Margin and Regulatory Headwinds"
description: "Trip.com Group's stock has been maintained with a Buy rating by analyst Kevin Kopelman from TD Cowen, who set a price target of $68.00. The company is experiencing solid revenue growth driven by stron"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/276990309.md"
published_at: "2026-02-26T06:05:26.000Z"
---

# Trip.com Group: Solid Growth and Strengthening Global Position Support Buy Rating Despite Margin and Regulatory Headwinds

> Trip.com Group's stock has been maintained with a Buy rating by analyst Kevin Kopelman from TD Cowen, who set a price target of $68.00. The company is experiencing solid revenue growth driven by strong travel demand in China, despite challenges from lower-margin international expansion and regulatory scrutiny. Kopelman notes improving unit economics and anticipates margin enhancements, justifying his positive outlook on the stock.

Trip.com Group Sponsored ADR, the Consumer Cyclical sector company, was revisited by a Wall Street analyst today. Analyst Kevin Kopelman from TD Cowen maintained a Buy rating on the stock and has a $68.00 price target.

### Claim 50% Off TipRanks Premium

-   Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
-   Stay ahead of the market with the latest news and analysis and maximize your portfolio's potential

Kevin Kopelman’s rating is based on Trip.com Group’s ability to deliver solid top-line growth despite near‑term headwinds. Revenue expanded at a robust pace in the latest quarter, supported by resilient travel demand in China, and management continues to scale its international platform, which is driving incremental gains and strengthening the company’s long‑term strategic position.

At the same time, he acknowledges that the rapid expansion of the lower‑margin international business is putting pressure on profitability and that regulatory scrutiny in China remains an overhang. Even so, he sees improving unit economics in the Trip.com segment, expects further margin enhancement over time, and values the stock at an attractive multiple on forward earnings, leading him to maintain a Buy recommendation with a slightly reduced price target.

According to TipRanks, Kopelman is a 4-star analyst with an average return of 5.7% and a 55.95% success rate. Kopelman covers the Consumer Cyclical sector, focusing on stocks such as Booking Holdings, Carnival, and Expedia.

### Related Stocks

- [FLYU.US - MicroSectors™ Travel 3X Leveraged ETNs](https://longbridge.com/en/quote/FLYU.US.md)
- [PEJ.US - Invesco Leisure & ENT ETF](https://longbridge.com/en/quote/PEJ.US.md)
- [TCOM.US - Trip.com](https://longbridge.com/en/quote/TCOM.US.md)
- [09961.HK - TRIP.COM-S](https://longbridge.com/en/quote/09961.HK.md)

## Related News & Research

| Title | Description | URL |
|-------|-------------|-----|
| Trip.com Group Q4 Non-GAAP Earnings, Revenue Rise | 05:29 PM EST, 02/25/2026 (MT Newswires) -- Trip.com Group ( TCOM ) reported Q4 non-GAAP net income late Wednesday of 4.9 | [Link](https://longbridge.com/en/news/276951645.md) |
| Trip.com Group Posts Strong 2025 on Surging International and Inbound Travel | Trip.com Group Ltd. reported strong fourth-quarter and full-year 2025 results, with international bookings up 60% year-o | [Link](https://longbridge.com/en/news/276958051.md) |
| 23:08 ETTrip.com Partners with JR Companies to Offer Nationwide Shinkansen Tickets to International Travellers | Trip.com has partnered with major Japanese railway companies to offer Shinkansen tickets to international travellers. Th | [Link](https://longbridge.com/en/news/276980475.md) |
| Trip.com Shares Dip After Q4 Profit Surge Masked by Shrinking Margins | Trip.com shares fell 3.4% in Hong Kong after reporting Q4 results showing a net profit of 4.28 billion yuan, nearly doub | [Link](https://longbridge.com/en/news/277019226.md) |
| 18:36 ETTCOM Investor News: Rosen Law Firm Encourages Trip.com Group Limited Investors to Inquire About Securities Class Action Investigation - TCOM | Rosen Law Firm is investigating potential securities claims for shareholders of Trip.com Group Limited (NASDAQ: TCOM) du | [Link](https://longbridge.com/en/news/276285607.md) |

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.