--- title: "Standard Chartered CEO sets ambitious growth strategy" description: "Standard Chartered Bank Taiwan's CEO, Anthony Yu, has announced an ambitious growth strategy for the wealth management division, driven by rising client demand and a bullish outlook on Taiwan's high-n" type: "news" locale: "en" url: "https://longbridge.com/en/news/277069928.md" published_at: "2026-02-26T16:05:58.000Z" --- # Standard Chartered CEO sets ambitious growth strategy > Standard Chartered Bank Taiwan's CEO, Anthony Yu, has announced an ambitious growth strategy for the wealth management division, driven by rising client demand and a bullish outlook on Taiwan's high-net-worth market. The bank aims to enhance digital capabilities and expand its physical presence, with plans for new flagship branches. Yu highlighted a significant increase in new wealth management clients and a strong profit rise last year. He is focused on ensuring Taiwan's recognition as a high-potential market within the group, aiming for sustained double-digit growth in wealth management. Standard Chartered Bank Taiwan’s newly appointed chief executive officer, Anthony Yu (游天立), yesterday unveiled an ambitious growth strategy for the bank’s wealth management division, reflecting a bullish outlook on Taiwan’s high-net-worth market. Yu, the first local executive to lead Standard Chartered Bank’s Taiwan operations, emphasized rising client demand and detailed plans to expand the bank’s digital capabilities, as well as its physical presence across the country. Standard Chartered Taiwan saw a remarkable surge in new wealth management clients last month, with the number of clients holding assets equivalent to US$1 million more than doubling compared with the same month last year, he said. “The strong equity market, combined with growing demand for diversified and succession-focused financial solutions, has created a substantial opportunity for our wealth management business,” Yu told reporters. Taiwan’s benchmark equity index has surged past the 35,000-point mark, generating significant paper gains and expanding the pool of investable assets. As the foreign bank with the largest market share in custody services for overseas institutional investors, Standard Chartered has benefited from the capital inflows and heightened market activity, said the veteran banker, who previously worked at HSBC and Citi before joining Standard Chartered. Since taking the helm three months ago, Yu has prioritized raising Taiwan’s profile within the London-headquartered group. He said that one of his main objectives is to ensure headquarters recognizes Taiwan as a high-potential market, enabling greater flexibility in strategic planning, resource allocation and product innovation. The bank entered this year on a strong footing. Standard Chartered Taiwan last year posted an 18 percent rise in profit, with a return on equity exceeding 14 percent. Overall operations and wealth management each delivered double-digit percentage growth, reflecting robust client demand and effective execution of the bank’s strategy. Yu outlined a multipronged approach for this year. The bank aims to enhance product offerings, refine internal processes through digitization and expand its relationship manager team, which currently numbers about 400, he said. Last year, about 70 new relationship managers were added, and further expansion is planned through a mix of external hiring and internal development, he said. Physical presence remains a key component of the strategy. Following flagship wealth management branches in Taipei’s Xinyi District (信義) and Taichung’s central business district, a third flagship outlet is scheduled to open in May near Taipei’s affluent Tianmu (天母) area, he said. Additional expansions in Kaohsiung and other major cities are under review, reflecting a continued focus on personalized, high-touch client service, Yu said. Yu expressed confidence that the bank’s wealth management business would sustain double-digit growth this year and beyond under his leadership. Taiwan’s strong economic fundamentals and robust capital market performance create a fertile environment for growth, he said. With strategic investments in product offerings, talent and transaction processes, Standard Chartered is well positioned to seize upcoming opportunities and reinforce its market leadership, he added. ### Related Stocks - [02888.HK - STANCHART](https://longbridge.com/en/quote/02888.HK.md) - [STAN.UK - Standard Chartered PLC](https://longbridge.com/en/quote/STAN.UK.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | 渣打集團 (2888) 税前盈利按年增 15%，派末期息多 75% | 渣打集團公佈截至 2025 年 12 月 31 日的年度業績，税前盈利達 69 億美元，同比增長 15%；末期股息每股 49 美仙，增加 75%。經營收入超過 209 億美元，淨利息收入為 112 億美元，淨息差為 2.03%。信貸減值支出 | [Link](https://longbridge.com/en/news/276826758.md) | | 渣打銀行將啓動 15 億美元的股票回購計劃 | 渣打銀行將啓動 15 億美元的股票回購計劃 | [Link](https://longbridge.com/en/news/276694544.md) | | 渣打銀行發佈了包含 2025 年業績的詳細風險和資本審查 | 渣打銀行發佈了詳細的風險和資本審查報告，伴隨其 2025 年全年及第四季度的財務業績。這份更新包括對其企業風險管理框架、主要風險和資本狀況的深入分析，提高了投資者對銀行風險治理和財務韌性的透明度。該披露旨在幫助股東和監管機構評估銀行的穩定性 | [Link](https://longbridge.com/en/news/276689618.md) | | 渣打去年税前多賺 16% 增派末期息至 49 美仙 擬回購 15 億美元股份 | 渣打集團（2888）公佈去年業績，税前溢利 69.63 億美元，按年升 16%；純利 50.85 億美元，按年升 26%。第四季税前溢利 8.14 億美元，按年升 2%。擬派末期息 49 美仙，增 1.3 倍，全年共派息 61 美仙，增 6 | [Link](https://longbridge.com/en/news/276690671.md) | | 渣打財報透視：息差見頂與 “輕資本財富中介” 的重構 | 渣打集團剛剛交出了一份強勁的成績單。 在宏觀經濟逆風與全球降息週期的背景下，渣打不僅提前整整一年跨過… | [Link](https://longbridge.com/en/news/276703416.md) | --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.