---
title: "Bairong Flags 70–75% Profit Slump on AI Spend and Regulatory Hit to Fintech Products"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/277088461.md"
description: "Bairong, Inc. (HK:6608) anticipates a significant profit decline of 70-75% for 2025, projecting net profits between RMB66.5 million and RMB79.8 million, down from RMB266.0 million the previous year. This downturn is attributed to increased investments in AI and regulatory challenges affecting its fintech products. The company has faced a temporary product shortage due to changes in internet loan facilitation regulations, impacting its revenue. Analysts currently rate the stock as a Buy with a target price of HK$13.00, advising caution for shareholders ahead of the full 2025 results expected in March 2026."
datetime: "2026-02-26T14:09:55.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/277088461.md)
  - [en](https://longbridge.com/en/news/277088461.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/277088461.md)
---

# Bairong Flags 70–75% Profit Slump on AI Spend and Regulatory Hit to Fintech Products

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An update from Bairong, Inc. Class B ( (HK:6608) ) is now available.

Bairong Inc. has warned investors that it expects unaudited net profit for 2025 to fall sharply to between RMB66.5 million and RMB79.8 million, a decline of about 70% to 75% from RMB266.0 million a year earlier. The profit squeeze stems largely from a substantial ramp-up in artificial intelligence investment, including talent recruitment, higher data algorithm costs, and expanded spending on IDC data center infrastructure as the Group seeks to bolster its long-term competitiveness.

The company also flagged regulatory headwinds after a new notice from China’s National Financial Regulatory Administration prompted some partnering commercial banks to adjust or withdraw certain internet loan facilitation products. This has caused a short-term product shortage for Bairong’s AI silicon-based marketing agents, hit BaaS-Financial Scenario revenue, and forced a readjustment of its product supply structure, leaving shareholders cautioned to trade the stock carefully ahead of full 2025 results due in late March 2026.

The most recent analyst rating on (HK:6608) stock is a Buy with a HK$13.00 price target. To see the full list of analyst forecasts on Bairong, Inc. Class B stock, see the HK:6608 Stock Forecast page.

**More about Bairong, Inc. Class B**

Bairong Inc., a Hong Kong–listed company incorporated in the Cayman Islands, operates in the fintech and data-driven services sector, providing AI-enabled solutions such as banking-as-a-service offerings for financial institutions. The Group focuses on applying artificial intelligence, data algorithms, and related infrastructure to support marketing and financial scenario services for its partnering commercial banks and other financial clients.

**Average Trading Volume:** 3,740,218

**Technical Sentiment Signal:** Buy

**Current Market Cap:** HK$9.02B

For an in-depth examination of 6608 stock, go to TipRanks’ Overview page.

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