---
title: "20:19 ETStores.com, Inc. Emerges as Multi-Brand E-Commerce Platform Serving 17+ Million Customers"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/277124848.md"
description: "Stores.com, Inc. has officially transformed into a multi-brand e-commerce platform, serving over 17 million customers. The company, previously known as Mercatalyst, now unites brands such as MorningSave, Meh, SideDeal, and Shop Univision under its new identity. This rebranding reflects its growth strategy and aims to enhance customer engagement through distinct storefronts. CEO Matt Rutledge emphasizes the company's commitment to delivering great products and expanding its brand portfolio. Stores.com, Inc. is headquartered in Dallas, Texas, and focuses on curated product selections and value-driven offerings."
datetime: "2026-02-27T01:20:36.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/277124848.md)
  - [en](https://longbridge.com/en/news/277124848.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/277124848.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/277124848.md) | [繁體中文](https://longbridge.com/zh-HK/news/277124848.md)


# 20:19 ETStores.com, Inc. Emerges as Multi-Brand E-Commerce Platform Serving 17+ Million Customers

**Company unites MorningSave, Meh, SideDeal, and Shop Univision under new corporate identity**

, /PRNewswire/ -- Stores.com, Inc. today formalized its transformation into a unified e-commerce platform operating multiple company, previously operating as Mercatalyst, has adopted the new identity to reflect its expanding poretail brands, including MorningSave, Meh, SideDeal, and Shop Univision. Thertfolio and growth trajectory.

Stores.com, Inc. operates a portfolio of e-commerce brands that have cultivated loyal followings through curated product selection, compelling value, and distinctive brand voices:

-   Meh, founded in 2014 by Matt Rutledge—who originally pioneered the daily deal format at Woot—brought the model back to its roots and built a devoted community known for its irreverent humor and engaged forums.
-   MorningSave established an innovative partnership with daytime television, bringing live product showcases to millions of viewers.
-   SideDeal forged deep affiliate partnerships with online deal communities, becoming a go-to destination for bargain hunters.
-   Shop Univision expanded the company's reach to Spanish-speaking audiences through a partnership with the nation's largest Spanish-language broadcast network.The new corporate identity positions the company for its next phase of growth, including strategic acquisitions and an expanding brand portfolio.

"We've spent a decade building brands that customers genuinely love coming back to," says Matt Rutledge, CEO of Stores.com, Inc. "The Stores.com name reflects where we're headed—a platform that can bring great products to customers through multiple distinct storefronts. We're just getting started."

**About Stores.com, Inc.  
**Stores.com, Inc. is a multi-brand e-commerce company serving 17+ million customers across a growing portfolio of brands. The company operates MorningSave, Meh, SideDeal, and Shop Univision. Co-founded by Matt Rutledge, Shawn Miller, Luke Duff, and Dave Rutledge, Stores.com, Inc. is headquartered in Dallas, Texas. Learn more at stores.com.

SOURCE Stores.com

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