--- title: "Li Auto rolls out profit-sharing for store managers to revive sales" description: "Li Auto has launched a store profit-sharing program to incentivize sales managers and enhance store profitability amid increasing domestic competition. This initiative, part of a major restructuring o" type: "news" locale: "en" url: "https://longbridge.com/en/news/277179433.md" published_at: "2026-02-27T10:13:49.000Z" --- # Li Auto rolls out profit-sharing for store managers to revive sales > Li Auto has launched a store profit-sharing program to incentivize sales managers and enhance store profitability amid increasing domestic competition. This initiative, part of a major restructuring of its retail network, allows select managers greater operational autonomy and accountability for overall performance. Following a decline in deliveries, Li Auto aims to improve efficiency and redirect resources to high-potential areas while preparing for a new product cycle with a target of 550,000 units in 2026. > - Li Auto has introduced a store profit-sharing program to incentivize sales outlet managers and address intensifying domestic market competition. > - The new store strategy emphasizes aligning core resources with managers possessing strong operational capabilities to enhance individual store profitability. Li Auto (NASDAQ: LI, HKG: 2015) is undertaking a major restructuring of its retail network, aiming to transform its sales team into one of its core competitive strengths. Following last year's sales decline, the Chinese new energy vehicle (NEV) maker has introduced a store profit-sharing scheme to motivate sales managers and counter intensifying domestic market competition, according to a Friday report by local media outlet Leiphone. Li Auto internally announced the launch of its "Store Partner Program" on February 27. The initiative does not shift toward a traditional franchise model but instead grants greater operational autonomy to select core store managers, allowing them to directly participate in store profit sharing, the report cited sources as saying. Join us on Telegram or Google News Under the new mechanism, store managers will transition from purely sales-focused roles to store general managers accountable for overall operational performance. This management restructuring underscores Li Auto's efficiency-focused strategy amid challenging market conditions. Li Auto's 2025 deliveries declined 18.8% year-on-year to about 406,000 units. In January 2026, its deliveries totaled just 27,668 units, marking a 7.55% year-on-year decline and a 37.47% month-on-month drop — the lowest level since March 2025. Li Auto monthly deliveries 2024 2025 2026 Last month, the company began evaluating and closing underperforming stores established during its earlier aggressive expansion phase, redirecting resources toward high-potential commercial districts. Facing intensifying product homogenization in the EV market, Li Auto is attempting to break the deadlock by shifting the focus to channel operational efficiency. The new store strategy emphasizes deeply aligning core resources with managers possessing strong operational capabilities to enhance per-store profitability, Leiphone cited sources as saying. This retail system overhaul also paves the way for Li Auto's upcoming new product cycle. Li Auto plans to launch multiple new models intensively in 2026 and has set an aggressive sales target of about 550,000 units, representing about 40% year-on-year growth, according to previous media reports. Li Auto to report Q4 earnings on Mar 12 following return to loss and BEV struggles Li Auto delivered 109,194 vehicles in the fourth quarter 2025, marking a 31.19% year-on-year decline. ### Related Stocks - [02015.HK - LI AUTO-W](https://longbridge.com/en/quote/02015.HK.md) - [CARU.US - Max Auto Industry 3X Leveraged ETN](https://longbridge.com/en/quote/CARU.US.md) - [159565.CN - E Fund CSI Auto Components Thematic ETF](https://longbridge.com/en/quote/159565.CN.md) - [159323.CN - ChinaAMC CSI Hong Kong Connect Automobile Industry Thematic ETF](https://longbridge.com/en/quote/159323.CN.md) - [CARZ.US - First Trust S-Network Future Vehicles & Tech ETF](https://longbridge.com/en/quote/CARZ.US.md) - [516380.CN - Hwabao WP CSI Intelligent Electric Vehicle ETF](https://longbridge.com/en/quote/516380.CN.md) - [515030.CN - Hua Xia CSI New Energy Vehicles ETF](https://longbridge.com/en/quote/515030.CN.md) - [LI.US - Li Auto](https://longbridge.com/en/quote/LI.US.md) - [DRIV.US - Global X Autonomous & Electric V](https://longbridge.com/en/quote/DRIV.US.md) - [516110.CN - Guotai CSI 800 Automobile and Parts ETF](https://longbridge.com/en/quote/516110.CN.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | 汽车巨头变身 AI 大厂？63 亿美元砸向 AI，建数据中心和机器人工厂 | 现代汽车宣布投资 63 亿美元在韩国建设 AI 数据中心（5 万块 GPU）、机器人工厂及绿氢设施，以加速自动驾驶与机器人技术研发。项目预计创造 7.1 万个岗位，推动韩国综指收复早盘 2.4% 跌幅。 | [Link](https://longbridge.com/en/news/277152045.md) | | 中国技术 “反哺” 欧洲！斯特兰蒂斯拟首次在欧系车型中使用零跑电动技术 | 斯特兰蒂斯计划将零跑汽车的电池及动力技术引入其欧洲品牌，以削减高昂成本。若达成协议，这将是西方车企首次依赖中国底层技术支撑欧洲车型，标志中国技术 “反哺” 欧洲迈出关键一步。目前谈判尚处早期。 | [Link](https://longbridge.com/en/news/277053427.md) | | 领克 Z20 语音指令误关大灯致高速撞车，官方紧急 OTA 补漏 | | [Link](https://longbridge.com/en/news/277142052.md) | | 22:55 ETDRVN 警报：对 Driven Brands Holdings Inc.的调查已启动，律师鼓励投资者和潜在证人联系律师事务所 | Robbins Geller Rudman & Dowd LLP 正在调查 Driven Brands Holdings Inc.（纳斯达克代码：DRVN）是否存在潜在的美国联邦证券法违规行为。此次调查是由于 Driven Brands 宣 | [Link](https://longbridge.com/en/news/277138159.md) | | 梅赛德斯 - 奔驰集团股份公司 (OTCMKTS:MBGYY) 的空头头寸更新 | 梅赛德斯 - 奔驰集团（OTCMKTS:MBGYY）在 2 月份的空头头寸显著增加，至 2 月 13 日上涨了 343.0%，达到 59,771 股。目前的空头头寸比率为 0.2 天，约有 0.0% 的股份被卖空。该股票开盘价为 17.38 | [Link](https://longbridge.com/en/news/277042893.md) | --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.