---
title: "Southern Co. Stock Underperforms Friday When Compared To Competitors Despite Daily Gains"
description: "Southern Co. (SO) shares rose 1.07% to $97.38 on Friday, marking the fifth consecutive day of gains, despite a broader market decline with the S&P 500 down 0.43% and the Dow Jones down 1.05%. The stoc"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/277251782.md"
published_at: "2026-02-27T21:40:03.000Z"
---

# Southern Co. Stock Underperforms Friday When Compared To Competitors Despite Daily Gains

> Southern Co. (SO) shares rose 1.07% to $97.38 on Friday, marking the fifth consecutive day of gains, despite a broader market decline with the S&P 500 down 0.43% and the Dow Jones down 1.05%. The stock remains 3.43% below its 52-week high of $100.84. In comparison, competitors NextEra Energy, Dominion Energy, and American Electric Power saw higher gains of 2.63%, 0.73%, and 1.30%, respectively. Trading volume was 7.8 million, surpassing the 50-day average of 6.2 million.

This article was automatically generated by MarketWatch using technology from Automated Insights.

Shares of Southern Co. (SO) rallied 1.07% to $97.38 Friday, on what proved to be an all-around dismal trading session for the stock market, with the S&P 500 Index falling 0.43% to 6,878.88 and Dow Jones Industrial Average falling 1.05% to 48,977.92.

This was the stock's fifth consecutive day of gains.

Southern Co. closed 3.43% short of its 52-week high of $100.84, which the company reached on October 16th.

The stock demonstrated a mixed performance when compared to some of its competitors Friday, as NextEra Energy Inc. (NEE) rose 2.63% to $93.77, Dominion Energy Inc. (D) rose 0.73% to $63.14, and American Electric Power Co. Inc. (AEP) rose 1.30% to $133.82.

Trading volume (7.8 M) eclipsed its 50-day average volume of 6.2 M.

Data source: Dow Jones Market Data, FactSet. Data compiled February 27, 2026.

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

02-27-26 1640ET

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## Related News & Research

| Title | Description | URL |
|-------|-------------|-----|
| Dominion Income Trust 1 Posts Estimated January NTA of $100.31 per Unit | Dominion Income Trust 1 has announced an estimated net tangible asset (NTA) value of $100.31 per unit as of January 31,  | [Link](https://longbridge.com/en/news/275067990.md) |
| Utility PSEG forecasts 2026 profit below estimates, raises spending plan | Public Service Enterprise Group (PSEG) forecasts 2026 profit below analyst expectations, projecting operating earnings o | [Link](https://longbridge.com/en/news/277048555.md) |
| NextEra Energy Plans To Sell $2 Bln Of Equity Units | NextEra Energy, Inc. (NEE) announced plans to sell $2 billion of equity units in a public offering. The proceeds will su | [Link](https://longbridge.com/en/news/277046765.md) |
| Southern (NYSE:SO) Announces Quarterly Earnings Results, Misses Expectations By $0.01 EPS | Southern Company (NYSE:SO) reported quarterly earnings of $0.55 per share, missing expectations by $0.01. Revenue reache | [Link](https://longbridge.com/en/news/276359662.md) |
| Dominion Energy Keeps Quarterly Dividend at $0.6675 a Share, Payable March 20 to Shareholders of Record as of Feb. 27 | Dominion Energy Keeps Quarterly Dividend at $0.6675 a Share, Payable March 20 to Shareholders of Record as of Feb. 27 | [Link](https://longbridge.com/en/news/273540130.md) |

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.