---
title: "Xiaomi’s Leica Leitzphone mostly earns the name"
description: "Xiaomi has launched the Leica Leitzphone internationally, marking the first Leica-branded phone to be released outside Japan. This model is essentially a 17 Ultra with Leica branding and a rotatable c"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/277311825.md"
published_at: "2026-02-28T14:37:17.000Z"
---

# Xiaomi’s Leica Leitzphone mostly earns the name

> Xiaomi has launched the Leica Leitzphone internationally, marking the first Leica-branded phone to be released outside Japan. This model is essentially a 17 Ultra with Leica branding and a rotatable camera ring, featuring minor design changes. The collaboration signifies a closer partnership between Xiaomi and Leica, as the latter has previously restricted the use of its logo on Xiaomi products.

Xiaomi and Leica's long-running phone partnership just got a little closer. Alongside the new international release of its 17 Ultra flagship, Xiaomi has been entrusted with manufacturing a separate version that is the first Leica Leitzphone to release outside of Japan, following three Sharp-made models exclusive to the country.

In truth, the Leitzphone is a 17 Ultra with Leica branding and a rotatable camera ring, and apart from a few design tweaks, it's mostly the same as the Leica Edition of that phone already available in China. But the branding is a big deal: Leica hasn't let Xiaomi use its red dot logo on hardware until now, even thoug …

Read the full story at The Verge.

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.