---
title: "SINCERE's Central Ring Store is expected to be fully leased by the end of the year, with a pre-lease of 800,000 by Longfeng"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/277387208.md"
description: "SINCERE's Central Store will close at the end of the year, and after the lease expires, it has been pre-leased by Longfeng Group for approximately HKD 800,000 per month. The store covers an area of about 12,082 square feet and had a monthly rent as high as HKD 1.22 million when it opened in 2013, which later decreased to HKD 900,000 upon renewal. The new lease is expected to take effect in January next year, with the monthly rent down 34.4% from the peak in 2013"
datetime: "2026-03-02T01:34:46.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/277387208.md)
  - [en](https://longbridge.com/en/news/277387208.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/277387208.md)
generator: "portal-rs"
---

# SINCERE's Central Ring Store is expected to be fully leased by the end of the year, with a pre-lease of 800,000 by Longfeng

SINCERE (00244.HK) will close its Sheung Wan store by the end of the year. The lease for SINCERE's store located on the ground floor of Li Po Chun Building in Sheung Wan, covering over 12,000 square feet, will expire at the end of this year, but it is reported that it has been pre-leased by other industry merchants for about HKD 800,000 per month.

SINCERE's Sheung Wan store is located at 189 Des Voeux Road Central, ground floor of Li Po Chun Building, with a construction area of approximately 12,082 square feet. SINCERE opened in 2013, with a monthly rent as high as HKD 1.22 million, at a rate of about HKD 101 per square foot. Subsequently, SINCERE was granted a six-month early lease renewal by the landlord in mid-2016, with a rent reduction of 26.2% to HKD 900,000, bringing the rate down to about HKD 74 per square foot; in recent years, the rent is estimated to have remained at a similar level.

It is understood that the store has recently signed a new lease with a new tenant nearly ten months in advance, set to move in starting January next year. According to close sources, the space is leased by the local cosmetics retailer Longfeng Group, which is applying for a listing in Hong Kong, with an estimated monthly rent of about HKD 800,000 and a rate of about HKD 66 per square foot, a decrease of 34.4% compared to SINCERE's peak monthly rent in 2013

### Related Stocks

- [00244.HK](https://longbridge.com/en/quote/00244.HK.md)

## Related News & Research

- [‘Open Your Eyes,’ Says Top Investor About Oracle Stock](https://longbridge.com/en/news/301160283.md)
- [Marvell Now Sees as Much as $90 Billion in Annual Sales by Fiscal 2031. Here's Why It's a Chip Stock to Buy.](https://longbridge.com/en/news/301114413.md)
- [Palantir vs. Oracle – Why Daniel Ives Says Buy One, Hold the Other](https://longbridge.com/en/news/301155464.md)
- [Broadcom's AI Revenue Is Growing at 221%. Here's Why Custom Chips Could Be a Bigger Business Than GPUs.](https://longbridge.com/en/news/301141333.md)
- [LIVE MARKETS-TSMC earnings could cause another round of consensus upgrades](https://longbridge.com/en/news/301145455.md)

---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**