--- title: "Apple launches iPhone 17e, priced at $599, with the basic storage capacity increased to 256G" type: "News" locale: "en" url: "https://longbridge.com/en/news/277484867.md" description: "Apple has launched the iPhone 17e, with a starting price of $599 and an increased storage capacity of 256GB, aimed at enhancing its competitiveness in the global smartphone market. This move, against the backdrop of rising storage chip prices, demonstrates Apple's willingness to bear cost pressures to attract new users. Analysts believe that offering higher storage space is essentially a price reduction. The iPhone 17e will officially go on sale on March 11 and supports MagSafe charging. Apple also introduced the new M4 chip for the iPad Air" datetime: "2026-03-02T14:42:44.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/277484867.md) - [en](https://longbridge.com/en/news/277484867.md) - [zh-HK](https://longbridge.com/zh-HK/news/277484867.md) --- > Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/277484867.md) | [繁體中文](https://longbridge.com/zh-HK/news/277484867.md) # Apple launches iPhone 17e, priced at $599, with the basic storage capacity increased to 256G Apple launched the iPhone 17e on Monday, which is a more affordable smartphone model from Apple, starting at a price of $599 with a storage capacity of 256GB. Apple hopes to defend its market share in the fiercely competitive global smartphone market with this move. This comes at a time when the prices of storage chips are rising globally due to shortages, indicating that Apple is willing to absorb some component cost pressures to make its lowest-priced model more attractive. By offering higher storage space at the same price point, Apple positions the 17e as a more valuable option to attract new users and defend its market share against competitors facing stricter supply constraints. Some analysts believe that providing higher storage space at the same starting price is effectively a price reduction, as users previously had to pay more to obtain higher capacity. Starting at 6:15 AM Pacific Time on Wednesday (10:15 PM Beijing Time), users in over 70 countries and regions will be able to pre-order the iPhone 17e, which will go on sale on March 11. The iPhone 17e features Apple's latest generation A19 chip, manufactured using 3-nanometer technology, marking a performance upgrade for the company's entry-level product line. The device also includes Apple's new C1X modem, which the company claims provides faster cellular speeds while consuming less power. For the first time in the "e" series, the 17e supports MagSafe, allowing users to utilize Apple's magnetic charger and accessory ecosystem, enabling wireless charging speeds of up to 15 watts, compared to the slower standard Qi charging speeds of previous models. On Monday, Apple also launched a redesigned iPad Air featuring the new M4 chip, with the 11-inch model starting at $599 and the larger 13-inch model starting at $799. Additionally, at Apple's request, Google is exploring hosting servers in its data centers to power the upcoming version of Siri using Gemini, while meeting Apple's privacy standards ### Related Stocks - [Direxion Daily AAPL Bear 1X Shares (AAPD.US)](https://longbridge.com/en/quote/AAPD.US.md) - [T-Rex 2X Long Apple Daily Target ETF (AAPX.US)](https://longbridge.com/en/quote/AAPX.US.md) - [Direxion Daily AAPL Bull 2X Shares (AAPU.US)](https://longbridge.com/en/quote/AAPU.US.md) - [Apple Inc. (AAPL.US)](https://longbridge.com/en/quote/AAPL.US.md) - [GraniteShares 2x Long AAPL Daily ETF (AAPB.US)](https://longbridge.com/en/quote/AAPB.US.md) ## Related News & Research - [Apple (AAPL) CEO Tim Cook Visits China as iPhone Sales Surge in the Asian Nation](https://longbridge.com/en/news/279988539.md) - [Apple’s On-Device AI Delay: A Modest Short-Term Setback with Enduring Strategic Foundations](https://longbridge.com/en/news/279918809.md) - [Apple Inc. $AAPL is Sunbelt Securities Inc.'s 4th Largest Position](https://longbridge.com/en/news/279775812.md) - [Severin Investments LLC Purchases 2,755 Shares of Apple Inc. $AAPL](https://longbridge.com/en/news/280017302.md) - [Apple Inc. $AAPL Stake Lowered by Cacti Asset Management LLC](https://longbridge.com/en/news/279908238.md)