Langjiu Launches Global Baijiu Tour in New York for Lunar New Year
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Langjiu launched its "Chinese Langjiu · Welcoming the World" global tour in New York for the 2026 Lunar New Year, coinciding with the Year of the Horse. The event featured the "Chinese New Year · Shared with the World" Spring Festival Night at the UN, showcasing sauce-aroma baijiu and promoting cultural exchange. The company aims to enhance international brand recognition and cultural dialogue, with landmarks in New York and Toronto illuminated in its signature "China Red." Langjiu, based in Sichuan, uses traditional techniques for its baijiu production.
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