--- title: "Former Nio Onvo president Alan Ai Joins H World as chief growth officer" type: "News" locale: "en" url: "https://longbridge.com/en/news/277582528.md" description: "Former Nio executive Alan Ai has joined H World as chief growth officer after resigning from his position as president of the Onvo brand. His resignation followed disappointing sales of the Onvo L60 SUV, which failed to meet expectations. In his new role at H World, Ai will oversee the company's growth strategy and report directly to CEO Jin Hui. H World is a prominent hotel management group in China, operating several brands." datetime: "2026-03-03T08:00:12.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/277582528.md) - [en](https://longbridge.com/en/news/277582528.md) - [zh-HK](https://longbridge.com/zh-HK/news/277582528.md) --- # Former Nio Onvo president Alan Ai Joins H World as chief growth officer > - Former Nio executive Alan Ai has joined H World as chief growth officer, having resigned as president of the Onvo brand last year. > - Ai previously stepped down after sales of the Onvo L60 failed to meet expectations. (Former Onvo president Alan Ai launched the Onvo L60 on September 19, 2024. Image credit: CnEVPost) Alan Ai, the former president of Nio Inc's (NYSE: NIO, HKG: 9866) Onvo sub-brand, has officially joined H World Group, according to a newly revealed internal appointment announcement. Ai has been officially appointed as the chief growth officer (CGO) of the major Chinese hotel group, and his work will be reported directly to H World CEO Jin Hui, according to a screenshot of the announcement shared Tuesday by automotive blogger @德卤爱开车。 In his new executive role, Ai will oversee the long-term planning of H World's overall growth strategy and be responsible for driving its specific execution. Join us on Telegram or Google News Prior to joining H World, Ai held management positions including senior vice president at Nio and president of Onvo. On April 2, 2025, he publicly announced his resignation via an official app post after the sales of Onvo's first model, the L60 mid-size sport utility vehicle (SUV), failed to meet expectations. In his farewell letter at the time, Ai admitted that the team had many shortcomings in marketing, failing to achieve sales that matched the model's product competitiveness. The Onvo L60 had high expectations from Nio's management, as the mid-size SUV was originally designed to compete directly with Tesla's (NASDAQ: TSLA) best-selling Model Y. Ai had publicly promised to voluntarily resign as president to take responsibility if the model's monthly deliveries failed to break the 20,000-unit mark in March 2025. However, official data showed that the Onvo brand delivered only 4,820 vehicles to customers that month, a result that directly prompted him to fulfill his resignation promise. Ai's departure subsequently triggered a series of senior management restructuring within Nio, with former Nio Power head Shen Fei succeeding him as Onvo president. The Onvo brand experienced strong growth in the second half of last year, largely driven by its second model, the L90 large electric SUV. However, since November last year, Onvo's deliveries have continued to decline as China's support policies for the new energy vehicle (NEV) industry scaled back. Onvo's deliveries further slipped to 2,981 units in February 2026, marking the second-lowest level since deliveries began in September 2024, according to data compiled by CnEVPost. Onvo monthly deliveries 2024 2025 2026 H World is one of China's leading and well-known hotel management companies, operating multiple brands domestically including Ji Hotel, HanTing, and Crystal Orange. Nio extends 7-year auto loans and adds tax perks to boost Mar sales The Nio main brand extended its 7-year low-interest financing plan through the end of March, while its Onvo sub-brand additionally introduced purchase tax subsidies. ### Related Stocks - [562260.CN](https://longbridge.com/en/quote/562260.CN.md) - [09866.HK](https://longbridge.com/en/quote/09866.HK.md) - [515030.CN](https://longbridge.com/en/quote/515030.CN.md) - [515060.CN](https://longbridge.com/en/quote/515060.CN.md) - [HTHT.US](https://longbridge.com/en/quote/HTHT.US.md) - [516110.CN](https://longbridge.com/en/quote/516110.CN.md) - [159565.CN](https://longbridge.com/en/quote/159565.CN.md) - [01179.HK](https://longbridge.com/en/quote/01179.HK.md) - [NIO.US](https://longbridge.com/en/quote/NIO.US.md) - [512200.CN](https://longbridge.com/en/quote/512200.CN.md) - [159768.CN](https://longbridge.com/en/quote/159768.CN.md) - [159306.CN](https://longbridge.com/en/quote/159306.CN.md) - [159940.CN](https://longbridge.com/en/quote/159940.CN.md) - [159323.CN](https://longbridge.com/en/quote/159323.CN.md) - [159707.CN](https://longbridge.com/en/quote/159707.CN.md) - [562700.CN](https://longbridge.com/en/quote/562700.CN.md) - [516380.CN](https://longbridge.com/en/quote/516380.CN.md) ## Related News & Research - [Nio Onvo to equip updated L90 SUV with in-house developed Shenji NX9031 chip](https://longbridge.com/en/news/282405215.md) - [Nio ES9 display cars hit showrooms in China as flagship SUV debut nears](https://longbridge.com/en/news/282126040.md) - [Nio starts ES9 pre-sales with aggressive pricing, seeking to replicate ES8 success](https://longbridge.com/en/news/282208829.md) - [Nio shares hit 5-month high in Hong Kong ahead of ES9 debut](https://longbridge.com/en/news/282139240.md) - [Nio launches upgraded Firefly EV with enhanced features for unchanged price](https://longbridge.com/en/news/281885648.md)