---
title: "Apple launches the new generation MacBook laptop with a starting price of $1,099"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/277647051.md"
description: "Apple Inc. launched a new generation of MacBook laptops on Tuesday, starting at a price of $1,099, aimed at attracting consumers, especially in the shrinking PC market. The new series includes the MacBook Air and MacBook Pro, equipped with self-developed M series chips, emphasizing improvements in performance and battery life. Although the Mac business accounts for a smaller share of Apple's revenue compared to the iPhone, it remains strategically significant in the education and creative design sectors"
datetime: "2026-03-03T15:26:59.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/277647051.md)
  - [en](https://longbridge.com/en/news/277647051.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/277647051.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/277647051.md) | [繁體中文](https://longbridge.com/zh-HK/news/277647051.md)


# Apple launches the new generation MacBook laptop with a starting price of $1,099

Apple Inc. launched a series of MacBook laptops on Tuesday, with a **starting price of $1,099**, hoping to attract consumers with new hardware in the shrinking PC market that is facing a shortage of memory chips.

The MacBook series includes the MacBook Air and MacBook Pro models, which are core to Apple's personal computer business and key products in its push for self-developed chips.

Since transitioning from Intel processors to its self-developed M series chips in 2020, Apple has been promoting improvements in **performance and battery life**, helping it differentiate itself from Windows-based PC manufacturers.

-   The 13-inch MacBook Air starts at **$1,099**
-   The MacBook Pro series equipped with the M5 Pro chip starts at **$2,199**

The Mac business accounts for a smaller share of Apple's revenue compared to the iPhone, but it still holds significant strategic importance, especially in the **education, creative design industries, and high-end consumer market**

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