---
title: "Haier partners with top sports clubs and events like Liverpool FC and PSG, reinforcing global sports strategy in 2025."
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/277715927.md"
description: "Haier has announced long-term global partnerships with Liverpool FC and Paris Saint-Germain, along with collaborations with LALIGA, La Liga Portugal, and the Royal Moroccan Football Federation. The company has also renewed its agreement with the ATP Tour. These strategic alliances aim to bolster Haier's presence in the global sports market, reinforcing its position as a leading major appliances brand for 17 consecutive years."
datetime: "2026-03-04T02:52:40.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/277715927.md)
  - [en](https://longbridge.com/en/news/277715927.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/277715927.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/277715927.md) | [繁體中文](https://longbridge.com/zh-HK/news/277715927.md)


# Haier partners with top sports clubs and events like Liverpool FC and PSG, reinforcing global sports strategy in 2025.

Haier recently unveiled long-term global collaborations with Liverpool Football Club and Paris Saint-Germain in the autumn of 2025. The company also solidified partnerships with LALIGA, La Liga Portugal, and the Royal Moroccan Football Federation. Additionally, Haier renewed its agreement with the ATP Tour. By engaging in these strategic alliances, Haier strengthens its position in the global sports arena. As the leading major appliances brand worldwide for 17 years running, Haier teams up with premier clubs and events to enhance its presence in the sports market.

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