---
title: "AI Integration in Gaming: NetEase's Innovative Approach"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/277878520.md"
description: "NetEase's new game, 'Yan Yun Shi Liu Sheng,' features over 10,000 AI-driven NPCs, marking a significant advancement in gaming technology. Daiwa reports that this innovation is hard to replicate, with major game development still taking about five years. They maintain a 'buy' rating for NetEase with a target price of HKD 257. While revenue growth from classic game licenses is expected to remain steady, the launch of free servers for 'Fantasy Westward Journey' may provide a temporary boost. Daiwa also notes the benefits of NetEase's dual primary listing and potential inclusion in Hong Kong Stock Connect for improved liquidity."
datetime: "2026-03-05T04:32:48.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/277878520.md)
  - [en](https://longbridge.com/en/news/277878520.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/277878520.md)
---

# AI Integration in Gaming: NetEase's Innovative Approach

NetEase's latest game, 'Yan Yun Shi Liu Sheng,' features over 10,000 AI-driven non-player characters (NPCs), showcasing a pioneering use of artificial intelligence in gaming. According to Jin10, Daiwa reports that this technological application is difficult for other game developers to replicate, suggesting that the development cycle for major games still requires approximately five years, with AI's impact on development timelines currently limited. Daiwa reiterates a 'buy' rating for NetEase, maintaining a target price of HKD 257 based on SOTP calculations. In the long term, Daiwa anticipates that revenue growth from NetEase's classic game licenses will not accelerate significantly, with the launch of free servers for 'Fantasy Westward Journey' likely providing a one-time boost. Additionally, Daiwa believes NetEase's dual primary listing has structural benefits, and future inclusion in the Hong Kong Stock Connect could enhance stock liquidity and reduce long-term listing risks.

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