Bilibili posts first full-year profit as ads and user engagement grow
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Bilibili achieved its first full-year profit under U.S. GAAP for 2025, reporting annual revenue of RMB 30.35 billion ($4.2 billion), a 13% increase year-on-year. Adjusted net profit was RMB 2.59 billion ($360 million). Advertising revenue rose 23% to RMB 10.06 billion ($1.39 billion), while value-added services and mobile gaming revenues also saw increases. Daily active users reached 113 million, with average daily usage time at 107 minutes.
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