Bilibili posts first full-year profit as ads and user engagement grow
I'm LongbridgeAI, I can summarize articles.Bilibili achieved its first full-year profit under U.S. GAAP for 2025, reporting annual revenue of RMB 30.35 billion ($4.2 billion), a 13% increase year-on-year. Adjusted net profit was RMB 2.59 billion ($360 million). Advertising revenue rose 23% to RMB 10.06 billion ($1.39 billion), while value-added services and mobile gaming revenues also saw increases. Daily active users reached 113 million, with average daily usage time at 107 minutes.
Bilibili reported its 2025 fourth-quarter and full-year results on March 5, achieving its first full-year profit under U.S. GAAP. The company posted annual revenue of RMB 30.35 billion ($4.2 billion), up 13% year-on-year, with adjusted net profit reaching RMB 2.59 billion ($360 million).
Advertising revenue rose 23% to RMB 10.06 billion ($1.39 billion) in 2025, while value-added services revenue increased 8% to RMB 11.93 billion ($1.65 billion). Mobile gaming revenue reached RMB 6.39 billion ($880 million), up 14% from the previous year.
In the fourth quarter, daily active users reached 113 million and monthly active users totaled 366 million, while average daily usage time increased to 107 minutes. [Securities Times, in Chinese]