---
title: "Bilibili posts first full-year profit as ads and user engagement grow"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/278028597.md"
description: "Bilibili achieved its first full-year profit under U.S. GAAP for 2025, reporting annual revenue of RMB 30.35 billion ($4.2 billion), a 13% increase year-on-year. Adjusted net profit was RMB 2.59 billion ($360 million). Advertising revenue rose 23% to RMB 10.06 billion ($1.39 billion), while value-added services and mobile gaming revenues also saw increases. Daily active users reached 113 million, with average daily usage time at 107 minutes."
datetime: "2026-03-06T05:02:29.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/278028597.md)
  - [en](https://longbridge.com/en/news/278028597.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/278028597.md)
---

# Bilibili posts first full-year profit as ads and user engagement grow

Bilibili reported its 2025 fourth-quarter and full-year results on March 5, achieving its first full-year profit under U.S. GAAP. The company posted annual revenue of RMB 30.35 billion ($4.2 billion), up 13% year-on-year, with adjusted net profit reaching RMB 2.59 billion ($360 million).

Advertising revenue rose 23% to RMB 10.06 billion ($1.39 billion) in 2025, while value-added services revenue increased 8% to RMB 11.93 billion ($1.65 billion). Mobile gaming revenue reached RMB 6.39 billion ($880 million), up 14% from the previous year.

In the fourth quarter, daily active users reached 113 million and monthly active users totaled 366 million, while average daily usage time increased to 107 minutes. \[Securities Times, in Chinese\]

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