---
title: "Xibei Catering welcomes significant changes: CEO steps down and large-scale store closures"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/278072285.md"
description: "Xibei Catering Group is facing significant changes, with founder Jia Guolong stepping down as CEO and Dong Junyi returning to lead the main brand. Due to a decline in business volume, the company is conducting large-scale layoffs and closing stores, with the current number of locations reduced by nearly half. The layoff plan includes unpaid leave and \"N\" times compensation. Jia Guolong is seeking financial support and adjusting business strategies, planning to respond to challenges by lowering the average customer spend and optimizing dish preparation. The future of Xibei is filled with uncertainty and urgently needs innovation to adapt to market demands"
datetime: "2026-03-06T09:57:50.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/278072285.md)
  - [en](https://longbridge.com/en/news/278072285.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/278072285.md)
---

# Xibei Catering welcomes significant changes: CEO steps down and large-scale store closures

Xi Bei Catering Group is facing severe challenges, with the company's founder, Jia Guolong, stepping down as CEO and Dong Junyi returning to lead the main brand. Due to a decline in business volume, Xi Bei is undergoing large-scale layoffs and store closures, with the current number of stores reduced by nearly half. The internal layoff plan includes unpaid leave, early performance-based termination, and "N" times compensation. Jia Guolong is actively seeking financial support and adjusting the business strategy, hoping to overcome difficulties by lowering the average customer spending and optimizing dish preparation. The future of Xi Bei is filled with uncertainty and urgently requires innovation and adaptation to market demands to reverse the predicament. (36Kr)

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