--- title: "Is Choice Hotels International (CHH) Offering Value After Its Recent Share Price Pullback" type: "News" locale: "en" url: "https://longbridge.com/en/news/278090551.md" description: "Choice Hotels International (CHH) has experienced a recent share price decline, closing at $106.35, with a 24.5% drop over the past year. Despite mixed returns, analysts suggest the stock may be undervalued. A Discounted Cash Flow (DCF) analysis estimates an intrinsic value of $160.42 per share, indicating a 33.7% discount. Additionally, the company's P/E ratio of 13.18x is below the industry average of 22.77x, further supporting the undervaluation claim. Investors are encouraged to consider various valuation methods and narratives to assess the stock's potential." datetime: "2026-03-06T11:43:07.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/278090551.md) - [en](https://longbridge.com/en/news/278090551.md) - [zh-HK](https://longbridge.com/zh-HK/news/278090551.md) --- # Is Choice Hotels International (CHH) Offering Value After Its Recent Share Price Pullback - If you are looking at Choice Hotels International and wondering whether the recent price is giving you value or just noise, you are not alone. - The stock closed at US$106.35, with a 1.5% decline over the last 7 days, a 4.8% gain across 30 days, a 10.7% gain year to date, but a 24.5% decline over 1 year and a 7.5% decline across 3 years, while the 5 year return sits at 3.5%. - These mixed returns sit against a backdrop of ongoing interest in hotel operators, including discussions around travel demand, brand strength across franchise systems, and how capital allocation decisions shape long term value. For Choice Hotels International, recent attention has focused on where it fits within the broader hotel and lodging peers and how its asset light model may influence investor expectations on risk and return. - On our checks, Choice Hotels International scores 5 out of 6 on undervaluation factors, giving it a valuation score of 5, and next we will walk through what different valuation methods say about that number, before finishing with a way to think about value that goes beyond any single model. Find out why Choice Hotels International's -24.5% return over the last year is lagging behind its peers. ## Approach 1: Choice Hotels International Discounted Cash Flow (DCF) Analysis A Discounted Cash Flow, or DCF, model estimates what a business could be worth today by projecting its future cash flows and then discounting those back into today’s dollars. For Choice Hotels International, the latest twelve month Free Cash Flow (FCF) is about $142.9 million. Using a 2 Stage Free Cash Flow to Equity model, analysts and extrapolated estimates project FCF rising to $640.2 million by 2035, with specific forecasts such as $159.5 million in 2026 and $339.3 million in 2027. All of these cash flows are estimated in $ and then discounted back to today using the DCF framework described by Simply Wall St. Bringing these inputs together, the DCF model results in an estimated intrinsic value of about $160.42 per share. Compared with the recent share price of $106.35, this implies the stock is trading at roughly a 33.7% discount, which indicates it may be undervalued on this measure. **Result: UNDERVALUED** Our Discounted Cash Flow (DCF) analysis suggests Choice Hotels International is undervalued by 33.7%. Track this in your watchlist or portfolio, or discover 47 more high quality undervalued stocks. CHH Discounted Cash Flow as at Mar 2026 Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for Choice Hotels International. ## Approach 2: Choice Hotels International Price vs Earnings For a company that is generating earnings, the P/E ratio is a common way to think about what you are paying for each dollar of profit. It gives you a quick sense of how the market is pricing the business relative to its current earnings power. What counts as a “normal” P/E depends a lot on how the market views growth potential and risk. Higher expected growth or lower perceived risk can support a higher multiple, while slower expected growth or higher risk usually come with a lower one. Choice Hotels International currently trades on a P/E of 13.18x. This sits below the Hospitality industry average P/E of 22.77x and also below the peer group average of 46.37x that includes companies with similar business models or scale. Simply Wall St’s Fair Ratio for Choice Hotels International is 17.79x. This is a proprietary estimate of what the P/E could be given factors such as earnings growth, industry, profit margins, market cap and company specific risks. Because it blends these fundamentals, the Fair Ratio can be more tailored than a simple comparison against peers or the broad industry. With the current P/E of 13.18x below the Fair Ratio of 17.79x, Choice Hotels International appears undervalued on this earnings based measure. **Result: UNDERVALUED** NYSE:CHH P/E Ratio as at Mar 2026 P/E ratios tell one story, but what if the real opportunity lies elsewhere? Start investing in legacies, not executives. Discover our 20 top founder-led companies. ### Upgrade Your Decision Making: Choose your Choice Hotels International Narrative Earlier we mentioned that there is an even better way to understand valuation. Let us introduce you to Narratives, which are simply your story about Choice Hotels International. In a Narrative you spell out what you think happens to its revenue, earnings and margins, link that to a forecast and a Fair Value, and then compare that Fair Value to today’s price using an easy tool on Simply Wall St’s Community page that is used by millions of investors. Narratives update automatically when news or earnings arrive. One investor might build a Narrative closer to the higher US$160.0 analyst target, while another might anchor around the lower US$84.0 figure. Both can instantly see how their story, numbers and Fair Value line up against the current share price and against each other. Do you think there's more to the story for Choice Hotels International? Head over to our Community to see what others are saying! NYSE:CHH 1-Year Stock Price Chart _This article by Simply Wall St is general in nature. **We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice.** It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned._ ### **New:** AI Stock Screener & Alerts Our new AI Stock Screener scans the market every day to uncover opportunities. • Dividend Powerhouses (3%+ Yield) • Undervalued Small Caps with Insider Buying • High growth Tech and AI Companies Or build your own from over 50 metrics. 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