After Europe, WhatsApp will let rival AI companies offer chatbots in Brazil

TechCrunch
2026.03.06 13:24
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Meta is allowing rival AI companies to offer chatbots on WhatsApp in Brazil for a fee, following a similar decision in Europe. This comes after Brazil's antitrust regulator CADE ruled against Meta's appeal to block third-party AI chatbots, stating that banning them could harm competition. Meta will charge $0.0625 per non-template message starting March 11. Despite the regulatory changes, developers are hesitant to resume services due to the high costs associated with Meta's pricing.