---
title: "Brief News: Skincare brand revenue surged, Yatsen's losses significantly narrowed last year"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/278256194.md"
description: "Beauty retailer Yatsen Holding Limited announced a revenue of 4.3 billion yuan for 2025, a year-on-year increase of 26.7%. The annual net loss significantly narrowed by 87% to 92.4 million yuan, with the net loss rate dropping to 2.2%. The company has strategically transformed into a high-end skincare brand, with skincare brand revenue increasing by 63.5% to 2.28 billion yuan, accounting for 53% of total revenue. In the fourth quarter, revenue grew by 20.1% to 1.38 billion yuan, and skincare brand revenue increased by 51.9% to 843 million yuan. It is expected that revenue in the first quarter of 2026 will reach 960 million to 1.08 billion yuan, a year-on-year increase of 15% to 30%"
datetime: "2026-03-08T08:36:04.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/278256194.md)
  - [en](https://longbridge.com/en/news/278256194.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/278256194.md)
---

# Brief News: Skincare brand revenue surged, Yatsen's losses significantly narrowed last year

Beauty retailer **Yatsen Holding Limited** (YSG.US) announced on Monday **that** its revenue for 2025 increased by 26.7% year-on-year to 4.3 billion yuan (USD 614.6 million), up from 3.39 billion yuan in the same period last year. The net loss for the year narrowed by 87% to 92.4 million yuan from 710 million yuan in 2024, with the net loss margin decreasing to 2.2%, a year-on-year reduction of 18.8 percentage points.

The company pointed out that the strategic transformation towards high-end skincare brands has become the main growth driver, with skincare brand revenue increasing by 63.5% year-on-year to 2.28 billion yuan, accounting for 53% of total revenue, up from 41.1% the previous year, becoming the core engine driving overall growth.

In the fourth quarter alone, the company's revenue increased by 20.1% year-on-year to 1.38 billion yuan, with skincare brand revenue rising by 51.9% year-on-year to 843 million yuan, accounting for 61.1% of total revenue for the quarter. During this period, the company recorded a net profit of 3 million yuan, compared to a loss of 379 million yuan in the same period last year, achieving a quarterly turnaround.

Management stated that last year, the focus was on driving product innovation through R&D, strengthening the brand power of multiple brands, and enhancing overall profitability, which led to an increase in the sales proportion of high-margin products, raising the annual gross margin from 77.1% to 78.2%. The company expects total revenue for the first quarter of 2026 to be between 960 million yuan (USD 140 million) and 1.08 billion yuan (USD 160 million), representing a year-on-year growth of approximately 15% to 30%.

The company's U.S. stock fell 8.99% on Monday, closing at USD 4.05. The stock has declined approximately 58% over the past six months.

_Li Shida_

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