---
title: "\"Profit Warning\" SHANSHAN brand forecasts annual profit to drop to 7 million RMB"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/278260803.md"
description: "SHANSHAN brand issued a profit warning, expecting a net profit of approximately 7 million RMB for the fiscal year 2025, compared to 33.2 million RMB recorded in the previous year. The decline in profit is mainly influenced by weak market demand and intense competition among clothing brands, leading to a decrease in order amounts from the group's distributors and work uniform sales channels, resulting in a decline in gross profit"
datetime: "2026-03-08T10:35:40.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/278260803.md)
  - [en](https://longbridge.com/en/news/278260803.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/278260803.md)
---

# "Profit Warning" SHANSHAN brand forecasts annual profit to drop to 7 million RMB

SHANSHAN (01749.HK) issued a profit warning, expecting a net profit of approximately 7 million RMB for the fiscal year 2025, compared to 33.2 million RMB recorded in the previous year. The decline in profit is mainly affected by weak market demand and intense competition among clothing brands, leading to a decrease in order volume from the group's distributors and work uniform sales channels, resulting in a decline in gross profit

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