---
title: "Sally Beauty Introduces COLORfest: A New Campaign of Self-Expression and Transformation through Color | SBH Stock News"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/278396645.md"
description: "Sally Beauty has launched COLORfest, a month-long celebration of hair and nail color, featuring an immersive pop-up event in Los Angeles on March 14. The event will offer personalized color analysis, consultations with Sally Experts, and opportunities to win products. COLORfest aims to empower beauty enthusiasts by blending education with accessibility, reinforcing Sally Beauty's commitment to community engagement. The campaign will continue in stores and online, with plans for future iterations twice a year. Chris Kobus, CMO, emphasizes the importance of making color approachable and inspiring for consumers."
datetime: "2026-03-09T05:06:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/278396645.md)
  - [en](https://longbridge.com/en/news/278396645.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/278396645.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/278396645.md) | [繁體中文](https://longbridge.com/zh-HK/news/278396645.md)


# Sally Beauty Introduces COLORfest: A New Campaign of Self-Expression and Transformation through Color | SBH Stock News

Sally Beauty Introduces COLORfest: A New Campaign of Self-Expression and Transformation through Color | SBH Stock News

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